Following the global phenomenon and success of Force Friday back in 2015, Disney and Lucasfilm have finally announced Find the Force, a global augmented reality (AR) event that will roll out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.

The AR experience will form a pop-up treasure hunt that aims to unite fans around the world in the battle against the dark side in what will be a unique three-day event at held at over 20,000 retail locations (in-store and online) across 30 countries.

Find the Force by taking part in the AR treasure hunt, whilst we unleash brand new Lego Star Wars products inspired by Star Wars: The Last Jedi. Here’s how it works: first, download the Star Wars app. Then, visit LEGOwatches.com / LEGOwatches.co.uk to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars app, you’ll reveal a character, who through AR, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters (15 in total across the program’s three-day run). Click here for more information: www.starwars.com/findtheforce.

Get ready for Force Friday II by downloading the Star Wars app (version 2.3 or higher — be sure to update your app if you have an older version!), now with the Find the Force feature. Launch the Find the Force feature and scan the digital graphic below or at LEGOwatches.com / LEGOwatches.co.uk to unlock an AR character early!

Share your Find the Force experience with us by tagging @LEGOwatches and by using the hashtags #ForceFriday and #FindtheForce. For more intel, be sure to visit StarWars.com/FindTheForce.

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