Have you ever found yourself pouring money into a new and expensive marketing strategy that attracts tons of Visitors into your Store but still fails to convert them into buyers? If your answer is yes, then you should definitely continue reading. The problem is that your store visitors are not actively engaged in the buying process and thus, leave your store empty-handed. However, that doesn’t mean that your situation is hopeless. After all, your store visitors must be somehow interested in what you sell; otherwise they wouldn’t visit your store in the first place. But in between the moment people decide to enter your store and the moment they eventually leave without a purchase made, something must go wrong. We are here to help you out. Here are 6 ways to convert browsers into buyers.

1. Understand Why Shop Visitors Are Not Buying

In order to convert browser into buyers you need to understand the reason your store visitors are not buying in the first place: from long checkout lines to out-of-stock situations to no real-time help by store associates, there are a lot of things that can go wrong in a store and scare off customers. To avoid that, find out what motivates your customers to buy and what doesn’t. The easiest way to get feedback is customer surveys. But if you want to get full insights into consumers’ behavior, you need to take it a step further. With the help of Retail Analytics you can get meaningful insights into your store performance that will help you indicate store efficiency problems based on the KPI’s that you have picked such as peak hours, visitors dwell time, queuing time and many more.

2. Improve Your Store Layout

It is no secret that first impressions are the most lasting. When a shopper arrives at your store it is not the products themselves that make the first impression – it is your store layout. When your shop window is not inviting, your store set up isn’t well-thought-out or the presentation of your products just doesn’t make sense, there is no way you can convince a visitor to invest their time and money into your business. But don’t worry; you can use Retail Analytics to improve your store layout. You can set up your stores with different store designs and see which one attracts the most visitors and converts them into buyers, for example.

Another important key factor that has a major impact on your store performance is the efficiency of your inventory management. Even the best store layout can’t help you if you can’t provide the right product for your potential customer at the right time. Use your insights to identify customer segments and peak hours in order to plan your inventory more efficiently. And if you don’t have the right size, color or style, help your customer to order it from your website. You can set up tablets in-store where customers can order the product online. To boost sales even more, offer services such as Click & Collect and free delivery.

3. Engage Visitors Actively With Your Products

Having the right product in store at the right time is necessary, but that is not always enough to convince a person to actually buy it. If visitors are just passively strolling through your store, they will most likely stay passive until someone motivates them to take action. Engage your customers by demonstrating your products. Store associates should always be around offering people to test a product or give away samples. You can even integrate modern technology such as Virtual Reality into your approach based on what you are selling.

 4. Improve Customer Service

You should never just try to sell a product to a potential customer. What you want is selling positive experiences that people will remember and tell their friends about. In order to create a positive shopping experience you need to make the shopping process as convenient and satisfying as possible. Long queues can be a deal breaker for window shoppers, fast checkouts are a must. Use one or more of 9 ways, to turn queues into a positive experience.

• According to TimeTrade, 75 percent of retailers will lose a sale because of wait-related issues.

Window shoppers usually haven’t decided yet if they want to buy a product they have an eye on and seek for more information before making a purchase decision. Improve staff scheduling based on your store’s peak hours, so that there are enough store associates to help when needed. You can also set up free Wi-Fi and smart devices where visitors can inform themselves about products. If you can turn the shopping session into a positive and rewarding experience, your customers will see more value in buying from you than from other stores.

• TimeTrade found that sales increase by 25-50 percent when customers are helped by a knowledgeable retail associate.

5. Use Limited Sales Offers and Coupons to Boost Sales

Probably the biggest reason why visitors leave your store empty-handed is that they just want to take some time for consideration whether to buy a product or not. After all, they did not enter your store with a clear purpose to immediately purchase your product. But that does not mean that you have to accept that. In fact, you can even turn the tables with a simple but effective trick: create limited deals to create urgency and provoke an immediate purchase. You can combine it with Beacon technology in order to send real-time coupons to your visitor’s smartphones that they can only use for the same day.

6. Win Consumers Back with the Help of Retargeting

If all of the above didn’t work, there is still a good chance that you could convert visitors into buyers after they have already left your store empty-handed. Out of sight means out of mind which is why you should continue engaging your potential customers by using modern retargeting technology. The key is to understand the needs of your store visitors and retarget them with personalised ads. Create tailored ads based on the customer insights you have gained through Retail Analytics.

Gain Consumer Insights and Convert Visitors into Buyers

If you want to convert window shoppers into buyers, consumer insights are indispensable. How can you find out why visitors are leaving your store without a product if you don’t understand visitors’ behaviour? With Retail Analytics and Retargeting solutions you can quantify and benchmark consumer engagement across store locations and retarget them with meaningful ads. Improve your store layout based on the valuable insights you have gained and improve customer service by managing your staff more efficiently.

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