Did you know Hull Fair is 724 years old and one of Europe’s largest travelling Fairs?! Being a Hull born brand ourselves we thought where better to shoot our AW17 Lookbook than down good old Walton Street during the Marmite week of October when the Fair is in town!

If you’re from Hull, you’ll be all too familiar with the heart warming sounds and smells of the Fair, sending you back to being knee height wandering round the food stalls finding the perfect grub at the best price. Maybe being reminiscent goes hand in hand with being of the 90’s generation, but we felt perfectly at home in our faded Levi’s and sports gear that hardly any one noticed us there shooting. Visually – during the day you miss out on all the lights and electric atmosphere, but we hope we caught the general vibe of the location, with or without the neon we love the Fair, we love 90’s fashion and we love Hull – City of Culture 2017!

All of the garments photographed can soon be found over at our ASOS or on our Website. Alternatively, drop us a message if you’re after something similar! We love to source unique items for our customers.

Want to work with us? We’re always on the look out for local talent and collaborators!

Drop us an email over at [email protected] or find us on Facebook, Twitter and Instagram – @Poorboyonline & @PoorboyBoutique

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