2019-04-12 20:30
Of all the time and effort that is put into designing a website and using conversion rate optimisation to split test and improve it, not a lot of love goes into the thank you or success page… Read More
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Duncan Jones – Online Marketing Blog
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Find out how to optimise & improve your online marketing return on investment with the latest strategies, techniques, tools & articles.
2019-02-28 02:08
Advertising on websites was one of the first digital channels with the first banner ads launched in October 1994 – how’s this for a call to action:
Since then website advertis… Read More
2019-02-19 04:17
This article originally appeared as a guest post on JeffBullas.com.
Whether we’re in a booming market or a recession there will be a lot of competitors that come and ultimately go ou… Read More
2019-01-21 03:30
Aussie Broadband were a small telco servicing rural Australia and providing ADSL + Wireless Internet.
With the nbn™ being rolled out across Australia to replace ADSL, Aussie Broadband… Read More
2018-11-12 21:41
This article originally appeared as a guest post on SmartInsight.
Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some… Read More
2018-11-10 21:11
The agency I work for, Web Profits, launched Fluid Online Marketing last year with the aim of radically improving online marketing, and for a large number of clients – in a wide range… Read More
2018-11-09 04:11
I’ve been working with companies across all industries for years. One thing I see all the time is people whose only goal is lowering their cost per action (CPA) – whether that… Read More
2018-11-07 00:58
Creating content is hard. You need to come up with an awesome idea, get buy in from colleagues, film or write the content, edit it, get compliance approval and finally publish and promote… Read More
2018-10-17 01:00
One of the fastest growing eCommerce companies in Australia is Koala and if you’ve been following our content, you’ll know we did an in-depth audit on how they grew their revenu… Read More
2018-09-11 09:16
This article originally appeared as a guest post on ConversionXL.
One of the major benefits of working in a digital growth consultancy is that you get to see businesses across all industries… Read More
2018-08-26 22:57
Influencer marketing is a great way to grow your brand. It’s dynamic and effective, and provides a breath of fresh air from more traditional forms of media. With 44% of marketers maki… Read More
2018-08-08 01:21
It was in 1896 when customers first enjoyed one of the first loyalty programs, according to Mediaplanet.
It was called the S&H Green Stamps program – a program in which customers c… Read More
2018-07-30 22:16
The first self-service supermarket opened back in 1916 with a chain of supermarkets called Piggly Wiggly, which are still open today. Since then, supermarkets have dominated the world with… Read More
2018-07-17 19:20
Everyone wants to find a secret weapon in their marketing – something that will take all of their campaigns across all channels to the next level and generate them returns never seen… Read More
2018-06-09 08:10
This article originally appeared on Medium.
The digital age has brought with it business disruption on a scale that’s never been seen before.
It’s no longer uncommon to see &lsq&helli…Read More
2018-05-22 06:21
I used to be a vocal sceptic of all the AI & Machine Learning settings in Google Adwords, and firmly said no to our Google team who regularly suggested we switch campaigns over.
Why? Qui… Read More
![[Definitive Guide] How To Generate 1,000’s Of Positive Reviews & Then What To Do With Them](https://cdn.blogarama.com/images/posts_thumbs_site_id/2918/291834-1663354551.w320.jpg "[Definitive Guide] How To Generate 1,000’s Of Positive Reviews & Then What To Do With Them")
2018-04-18 04:15
Reviews – they’re everywhere but some brands seem to excel at them and have 1,000’s of positive reviews, reaping the benefits of more effective marketing and brand buildin… Read More
2018-04-07 01:23
With tough competition in the form of Amazon and bigger retailers getting smarter and smarter with their digital marketing it can be hard to continue the growth trajectory that many eCommer… Read More
2018-03-18 01:46
This article originally appeared as a guest post on Hotfrog.
Now that Amazon has launched in Australia, brands should be scrambling to get their products listed on the site. But once you&rsq&hell…Read More
2018-02-02 22:52
This article originally appeared as a guest post on Business Business Business.
When you’re generating leads online you generally setup conversion tracking and measure and optimise eve… Read More
2018-01-17 00:03
This article also appeared as a guest post on Small Business First.
Amazon launching into Australia is a big deal in the retail world and for months there’s been hundreds of news arti… Read More
2018-01-05 00:55
Amazon Marketplace is a service that thousands of businesses around the world have signed up for, which allows brands to list their products directly to consumers on Amazon.com (alongside Am… Read More
2017-12-31 21:45
2018 is gearing up to be a huge year for digital marketing conferences & events with a jam-packed calendar full of incredible opportunities to gain insights, exchange ideas, and interact… Read More
2017-12-21 23:22
Content marketing is an ever-evolving beast. However, throughout its ongoing evolution, the bottom line for businesses has remained the same: ROI.
With this in mind, I have listed 6 actionab… Read More
2017-12-07 20:33
Chris Out from Dutch Growth Hacking Agency RockBoost recently wrote a case study on a feedback generation strategy I used for one of my clients. Here it is, in full.
Let’s say you&rsqu&hell…Read More
2017-11-23 04:10
About The Author - Duncan Jones
I am a data-driven online marketing specialist from New Zealand and im passionate about helping businesses and marketing professionals improve their onlin… Read More
2017-10-10 09:11
This article also appeared as a guest post on marketing.com.au.
Hi, i’m Duncan and today i’m going to be talking to you about the rising use of ad blockers, what two big online… Read More
2017-09-13 11:29
Watch out Google Shopping… Amazon’s advertising business is growing fast!
Estimates have put their ad revenue at $2.1 billion in 2016 and forecast that it will hit $3.5 billion… Read More
2017-09-05 03:48
There are some pretty confusing areas of digital marketing to get your head around, and one that many struggle with (including myself) is Programmatic advertising.
It’s a type of marke… Read More
2017-07-25 04:55
There’s a tendency in business – as with most things in life – for people to copy one another. That’s why we get fashions. People are afraid to be different, so we f… Read More
2017-07-20 06:17
I recently attended a conference run by DigitalMarketer – a company based in the US with some of the top marketers in the world working for them. They sell online marketing training an… Read More
2016-03-14 09:22
The range of eCommerce technologies and platforms for businesses to sell online has come a long way in the last decade. From software solutions that had to be painstakingly downloaded on a 5… Read More
2016-03-14 09:22
The range of eCommerce technologies and platforms for businesses to sell online has come a long way in the last decade. From software solutions that had to be painstakingly downloaded on a 5… Read More
2015-12-13 04:11
Online marketing events in New Zealand and Australia are continually improving with speakers, topics and training getting better and better every year as well as the sheer number of events r… Read More
2015-12-09 11:41
With over 100 million daily users worldwide, it’s safe to say that Snapchat™ is here to stay. Since its launch in 2011, the popular photo and video sharing platform has overcome… Read More
2015-10-27 06:33
Email marketing offers one of the highest return on investments possible with the ability to market to your subscribers ongoing, for next to nothing after the initial cost and effort to get… Read More
2015-08-04 21:42
Many of today’s biggest tech giants have now been around for over 15 years and through that time they have weathered the Dot-com bubble, Y2K, and now record valuations and a surging NA… Read More
2015-07-23 20:30
Of all the time and effort that is put into designing a website and using conversion rate optimisation to split test and improve it, generally not a lot of love goes into the thank you or su… Read More
2006-06-07 11:16
Social media is an extremely fast moving realm of online marketing with new networks and advertising options on each network being created all the time. As a marketer this can be incredibly… Read More
2006-06-07 11:16
As a tech company co-founder and advisor I get a lot of approaches from people who have launched “the next big thing” on the web and naturally want to share it with the world. My… Read More
2006-06-07 11:16
A few years ago most SEO strategies involved a trial and error approach where you built a huge volume of links with some of them working and some of them not. The overall result was that you… Read More
2006-06-07 11:16
One major issue that exists in the online marketing industry is companies who do not consider the effect that making changes to your website can have on your overall marketing strategy and s… Read More
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