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Penguin 2.0 and Recovery Tips

According to Matt Cutts, the new version of Penguin is primarily designed to penalize websites that utilize black hat SEO techniques and reward websites that offer genuine value. Webmasters who create content that people naturally want to share and websites that visitors want to explore and return to shouldn't be affected negatively. He also stated that Penguin 2.0 should help many small to mid-sized businesses that play by the rules and avoid black hat SEO.



If your website is penalize from the Penguin 2.0 update then some tips for recover your website from penguin penalty.They are as follows: 





Low Quality Profile Link 

websites we are used to signing up for discussion or joining community or some others good reasons must have high quality and relevancy. Because Creating too many Low Quality Link profile can also be a good reason for the penguin penalty.

Solution - it's time to remove all the low quality profile links. use seomoz and and ahrefs online website analyzer tools to check the low quality back-links. those low quality back-links can be from " pr0 websites, low quality directories, spammy domains etc.," .so prepare list of low quality back-links and send request to webmasters through email to remove your links from their websites. re-analyze your back-links once again and prepare a Google disavow file using disavow tool and remove it using Google webmasters tool.

 

Low Quality Contents

 

Having low quality contents in you website can also be penalized by Google penguin update.so what is low quality contents? - low quality contents means having " duplicate or copied content, content missing, contents mainly focusing on keyword and unauthorized contents ".

Solution - Remove the copied or duplicate content from your website and also don't forget remove it from Google search results using Google webmaster tools. because it will cause 404 error. fill the missing content and rewrite keyword focused contents. use proper references and citations if it is necessary.Make sure that you are have original content on every single web page of your website.

 

Keyword Matching Anchor Text

 

Sites having too many back-links that are focusing on specific keywords with exact match anchor text can be penalize by penguin.

Solution - Change all the anchor text to your brand related anchors and make them look natural
  
 Non Relevant Links

I am not saying that few non relevant back-links(below 10 links) will affect your websites. I am trying to say that more back-links from non relevant websites that are not related to your niche can also be a good reason for a Penguin penalty.

Solution - Remove all unrelated back-links from the non relevant websites using Google disavow tool and try to get high quality back-links from the relevant websites
  
Creating Unbalanced Back-links

Creating a too many Backlinks with in a short time period is also a signal for the website penalization. so a bulk backlinks that are created with no reason can make penguin to feed your website for its breakfast.


Solution - Don't create too many backlinks for your website with in a short time period. Avoid creating backlinks in low quality websites, hacked websites, spammy domains etc., and one more thing is don't even think of using link building software to create backlinks. just remove those thoughts of using black hat methods from your memory and Try to get limited links from quality and related niche websites.

Conclusion

Quality link building with variation in anchor text and unique content are only ways to recover from penguin 2.0 update.Hence very first you should collect bad inbound links manually within the help of free tools like opensiteexplorer, analyzebacklinks, backlinkwatch etc. Should request site’s admin or link source to remove those bad links from the site.After that should make a list of bad links and disallow them all through disallow tool of Google Webmaster Tools. After remove and disallow all bad links, build quality links by balancing anchor text ratio.

If you have any doubt on penguin 2.0 update you can visit these links.

Changes in Google Penguin 2.0 update or check mattcutt's official blog.
original source
image source:http://www.blogmarketingbook.com/wp-content/uploads/2013/05/google-penguin-update-2.0.jpg


This post first appeared on Search Engine Arena, please read the originial post: here

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Penguin 2.0 and Recovery Tips

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