Getting your tech startup covered in press isn't easy. Nonetheless, it's one of the most valuable activities which provides your endeavor with links and mentions it needs so badly, especially during its early days. Many people understand this importance, yet, they go the passive way and start with press releases in hope that their news get on the radar of industry journalists.
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But how about looking for press mentions actively? Manual search for coverage opportunities is what you need to reach out to new audiences and put your startup on the tech radar. In an ideal world, a PR agency would do it for you… if you could afford it. But since you're a startup, every cent matters.
With this in mind, we've compiled a list of 15 blogs that can give you tech startup coverage. But before you rush into scrutinizing the list we'd like to remind you that it is not the news outlets who write about you, it's individual reporters that do. Therefore, our primary advice would be for you to think journalist, not blog. To this end, we also spiced the list up with the most suitable writers covering startups at these hubs.
For your convenience we put the blogs in alphabetical order and also provided some of their social metrics. Here they are!
1. AllThingsD
AllThingsD (where 'D' stands for 'Digital'), which has recently been merged with WSJ's Technology section, is an influential blog devoted to news, analysis and opinion on technology and digital revolution. The blog is a recognized authoritative source of tech startup reviews and provides great press coverage of innovative ideas, projects and gadgets. The resource's audience is extremely diverse. With over 243,000 fans on Facebook, Twitter and Google+, AllThingsD claims that at least 20% of them are business decision makers. This, in turn, makes the hub a must-consider for anyone willing to get their startup out there on the web.
If you're eager to get your endeavor covered at AllThingsD, make sure to contact Kara Swisher (@karaswisher). Kara is the Co-Executive Editor of AllThingsD and a great technology columnist who surely won't let your tech undertaking go unnoticed.
| Subscribers: | 243,111 |
| Average # of social shares per post: | Unknown |
| Monthly traffic (according to Traffic Estimate): | 3,869,900 |
2. Gigaom
Gigaom is one of the most credible and insightful online journals on business of the web and technology, which delivers interesting relevant industry-related content. Most importantly, the hub has a strong focus on emerging technologies, including computing, mobile, web and green technology and is great at providing coverage of startups in the aforementioned fields. The blog has over 243,000 on Facebook, Twitter and Google+ with every fourth person being a decision maker which makes it the place to get featured at.
Consider reaching out to Signe Brewster (@signejb) when seeking to get mentioned at Gigaom. Signe is its Staff Writer who primarily focuses on the coverage of emerging science and technology and might fix you up with that.
| Subscribers: | 243,753 |
| Average # of social shares per post: | Unknown |
| Monthly traffic (according to Traffic Estimate): | 5,255,200 |
3. Inc. Magazine
Inc. Magazine is an excellent blog that provides information resources which are of great use to business owners. Notably, the hub delivers occasional startup coverage and does a nice job in profiling beginning entrepreneurs. The number of Inc. Magazine's social media subscribers on Facebook, Twitter and Google+ hits way over 1 million. Though the blog's audience is quite sundry, Inc. Magazine claims that 25% of its readers are decisions makers and, thus, is the resource you'd rather get promoted at.
If you're looking for a focal point within this hub, contact Burt Helm (@BurtHelm). Burt is a Senior Writer for Inc. Magazine who has a flair for providing great startup coverage and might help you out.
| Subscribers: | 1,049,983 |
| Average # of social shares per post: | 2,700 |
| Monthly traffic (according to Traffic Estimate): | 9,523,900 |
4. LifeHacker
Lifehacker is one of the most popular blogs on software and web services updates. The hub frequently delivers exceptional startup reviews and successfully reaches out to its immense audience. Unfortunately, there's no data available on the composition of Lifehacker's audience. However, be sure that the blog does target the mainstream readership of nearly 2,5 million subscribers on Facebook, Twitter and Google+ despite the geekness of some of its posts. Moreover, Lifehacker is prominent for republishing relevant articles from other startup and tech blogs. So another tip of ours would be for you to write an article on your blog which would be a perfect match for LifeHacker.
If you're desperate about getting featured at this resource, try contacting Tessa Miller (@TessaJeanMiller). Tessa is the Lifehacker's Contributions Editor who delivers comprehensive interview-like startup coverage which is a delight to read.
| Subscribers: | 2,439,160 |
| Average # of social shares per post: | Unknown |
| Monthly traffic (according to Traffic Estimate): | 23,077,000 |
5. Mashable
Mashable is a highly successful and commonly known blog covering tech industry in a newsworthly format. The latter includes digital media, internet culture, tech novelties and broad startup coverage. Unfortunately, there's no info available as to the number of decision makers that read Mashable. However, with nearly 8 million fans on Facebook, Twitter and Google+ Mashable's publications generate the social buzz that you simply can't ignore.
If you're keen on being covered at Mashable, consider connecting with Seth Fiegerman (@sfiegerman). Seth is a Business reporter at Mashable, where he covers startups, marketing and the latest consumer tech trends.
| Subscribers: | 7,839,442 |
| Average # of social shares per post: | 645 |
| Monthly traffic (according to Traffic Estimate): | 48,562,000 |
6. Nibletz
People at Nibletz declare themselves to be "The voice of startups everywhere else," where "everywhere else" means any location outside the famed Silicon Valley. Notably, Nibletz isn't squeamish about other countries either which makes it just the right bid if you reside outside the US. With as little as 30,000 followers on Facebook, Twitter and Google+, Nibletz still claims to have over 1.5 million engaged visitors with their majority being entrepreneurs, investors and technology executives.
If you'd like to reach out to Nibletz, you'd better grab Monica Selby's attention (@monicajselby). Monica is the Editor-in-Chief of Nibletz where she delivers exceptional posts covering startups which according to her belief can help change the world for the better.
| Subscribers: | 30,534 |
| Average # of social shares per post: | 31 |
| Monthly traffic (according to Traffic Estimate): | 219,900 |
7. PSFK
PSFK is a blog that publishes reports on innovative ideas, trends and startups in digital, advertising and design fields and is the go-to source for news ideas and inspiration. The hub caters to over 1,000,000 fans on Facebook, Twitter and Google+ who mostly comprise influencers and changes makers from around the world. One should note that the blog's readers are also extremely active when it comes to sharing PSFK's content with their peers across social media networks. This all makes PSFK a perfect candidate for gaining broad exposure for your tech startup.
Having decided to get featured at PSFK, try reaching Libby Garrett (@libby_garrett). Libby is a regular contributor to PSFK, who covers emerging innovations and offers trends-based insight that prompts new ideas.
| Subscribers: | 1,045,209 |
| Average # of social shares per post: | Unknown |
| Monthly traffic (according to Traffic Estimate): | 1,668,900 |
8. Quartz
Quartz is a news outlet that delivers unique and inspiring content by reporting on disruptors and startups that make big waves. The resource has over 200,000 followers on Facebook, Twitter and Google+ and a whopping figure of around five million unique visitors a month. Quartz claims that 65% of its readers are categorized as executives which makes the hub a must-consider when deciding on where to get mentioned.
If you're looking to getting your startup covered there, make sure to contact Christopher Mims (@mims). Chris is Quartz's science and technology correspondent, whose frequent contributions shed light on the latest tech trends and expose innovations to broad public.
| Subscribers: | 215,760 |
| Average # of social shares per post: | Unknown |
| Monthly traffic (according to Traffic Estimate): | 4,823,500 |
9. ReadWrite
ReadWrite is probably one of the most known, popular and widely read tech news hubs out there. The resource provides web technology news, reviews and analysis as well as occasional startup coverage. ReadWrite has a highly influential fan base of over 2,4 million fans on Facebook, Twitter, Google+ and LinkedIn. Notably, a large portion of the hub's readership comprises executives, decision-makers and thought leaders in the web and media industry.
If you're eager to get mentioned at ReadWrite, reach out to Taylor Hatmaker (@tayhatmaker). Taylor is ReadWrite's regular contributor who reports on latest technology trends with particular focus on cool gadgets.
| Subscribers: | 2,407,106 |
| Average # of social shares per post: | 466 |
| Monthly traffic (according to Traffic Estimate): | 3,920,900 |
10. StartUp Beat
StartUp Beat is a blog that covers most innovative pioneering startups as well as funding and investment news through the delivery of company pitches, interviews and guest columns by experts in entrepreneurship from across the world. Though the resource's fan base in social media is pretty shallow, StartUp Beat receives a good deal of daily unique visitors and might turn out to be just the place for your startup to reach out to new audiences.
Make sure to contact Brian Kovalesky (@startupbeat1) if you want to get your startup covered on StartUp Beat. Brian is the source's Editor and Publisher who writes and coordinates StartUp Beat's articles.
| Subscribers: | 1,765 |
| Average # of social shares per post: | 14 |
| Monthly traffic (according to Traffic Estimate): | 152,800 |
11. StartupTunes
StartupTunes is a blog that has an exclusive focus on reviewing Web 2.0 startups. Be it websites, applications, services, social networks or APIs, StartupTunes covers them all and delivers three best quality startups and latest web technologies to its readers daily. Despite having as few as 2,500 fans on Facebook, Twitter and Google+ the resource still receives plenty attention and traffic and, thus, is a nice means of sharing your stories with a broader audience.
StartupTunes is suspiciously reticent to mention its authors anywhere on the web. But luckily for you, given the exclusive 'startup reviews' nature of the blog, the latter requires you to submit your endeavors for consideration solely through startup submission page which you can find here.
| Subscribers: | 2,593 |
| Average # of social shares per post: | 12 |
| Monthly traffic (according to Traffic Estimate): | 233,900 |
12. Techcrunch
TechCrunch is one of the most influential news brands in the tech industry. The resource delivers exceptional startup news, funding announcements, product launches and industry trends. The blog has a colossal fan base of over 7 million subscribers on Facebook, Twitter and Google+ with one quarter being decision makers and is a holy grail every entrepreneur wishes to get featured in.
When it comes to TechCrunch, start with reaching Anthony Ha (@anthonyha). Anthony is TechCrunch's writer and tech reporter who covers media, advertising and startups in a unique and lively fashion.
| Subscribers: | 7,244,260 |
| Average # of social shares per post: | 430 |
| Monthly traffic (according to Traffic Estimate): | 24,640,000 |
13. The Next Web
The Next Web is one of the most known tech blogs which covers international news on technology, business and culture. The resource has nearly 3 million social media fans on Facebook, Twitter and Google+ and an unprecedented 10 million visitors a month who are extremely active when it comes to sharing TNW's publications. The resource itself claims its audience to be very influential, which, coupled with an international perspective on The Next Web's content, makes the resource highly advised for getting featured there.
Consider reaching out to Martin Bryant (@MartinSFP) if you're looking to get mentioned on TNW. Martyn is the Editor-in-Chief at The Next Web who has a particular interest in European startups, apps and the constant evolution of digital media.
| Subscribers: | 2,817,529 |
| Average # of social shares per post: | 143 |
| Monthly traffic (according to Traffic Estimate): | 10,158,000 |
14. VentureBeat
VentureBeat is a blog that claims to offer unparalleled insight into the most relevant emerging technologies, trends, companies, and the business opportunities that they create. Speaking in layman terms, the blog is indeed great at delivering innovation news, startup funding and entrepreneurship coverage. The resource has nearly 500,000 followers on Facebook, Twitter and Google+ and around 7 million monthly uniques with over 70% of its audience being final decision makers.
If you'd like to reach out to VentureBeat, consider contacting Meghan Kelly (@MeghanKel). Meghan is a writer at VentureBeat who digs cultural stories, and startups dealing with non-tech-savvy markets.
| Subscribers: | 473,358 |
| Average # of social shares per post: | 766 |
| Monthly traffic (according to Traffic Estimate): | 7,366,700 |
15. Wired
Wired is a blog that covers disruptive innovation, gadgets, and hardware, delivering great insights into the future of business, culture and science. Wired has around 3 million subscribers on Facebook, Twitter and Google+ with 20 million unique views a month and 12% of the readership being top management officials. This, in turn, makes Wired a must-consider resource for the promotion of your startup.
Contact Marcus Wohlsen (@MarcusWohlsen) if you'd like to get featured here. Marcus is a writer at Wired who reports on science, technology and startups with a special interest in stories about the democratization of technology and the power of networked knowledge.
| Subscribers: | 3,269,508 |
| Average # of social shares per post: | 1700 |
| Monthly traffic (according to Traffic Estimate): | 20,700,000 |
Reaching out to resources that provide tech startup coverage and their respective writers might not be an easy task and getting to know the latter on Twitter and Facebook can increase your chances of getting featured drastically.
Moreover, we suggest you to investigate into reporters who have covered your competitors before. That might be an indicator of their interest in your field of activities and provide you with an opportunity to easily shortlist potential candidates.
Also, make sure to check out HARO, a useful resource that may help you connect with journalists looking for a pitch.
So, here's our list of 15 blogs that can give you tech startup coverage and we wish you good luck with your endeavor! Think we might have missed someone? Let us know in the comments below.
Photo Credit: shenamt via Flickr cc
