A number of content writing services can be found on the World Wide Web that caters to the varying writing needs of different types of customers. However, most of the writing services disappear after a while for some or the other reasons. Shortage of work is the major reason for their failure.                                                                                

Most of the writing services are struggling to find customers. On the other hand, certain writing services are flourishing by leaps and bounds. So, what’s the reason for their growth and how they expand their writing business? Following are five proven ways in which an article writing service can grow its business.

1. Get More Clients from Existing Clients

Existing clients can be very handy in finding new clients.  Happy customers bring in new customers. Keep your clients happy by providing unique and quality articles. Similarly, be sure their issues are addressed on time to their fullest satisfaction. All these things will motivate your clients who’ll bring you a stream of new customers. In this way, you can grow and expand your business with little efforts.                                    

Add video testimonials of satisfied customers to your site. People trust motion pictures much more than written testimonials. Make a video of happy clients and post them on your site. Update the videos at regular intervals and add new clients to the list of satisfied customers.  Make sure that you have customers testimonials in sufficient quantity listed on your website.

Similarly, ask your clients to post their views about your writing services on review site. Many people rely on reviews to judge the quality of products and services. Often people surf through review sites before buying any product or service. Review sites are considered as a reliable source of finding quality and reputable services.

Hence, these sites can be very handy in creating a positive image of your article writing service. Moreover, there are high chances that you’ll get clients through reviews posted by your existing clients. So, request your clients to post reviews about your writing services on these sites.                                                                                                                                             

2. Identify Clients and Create a Directory of Targeted Clients.

This will help you build relationships with the target clients ultimately leading to article writing projects from them.                                                                                            

Identify your targeted clients in the industry. Besides individual clients who’re hunting for quality content, many corporate clients are also looking for a quality article writing service for their content needs. These clients offer work in bulk quantity. Hunt for these clients in the writing industry; you may be fortunate in finding writing assignments on a regular basis through corporate clients.

In addition to this, look for content brokers that buy and sell content. Content brokers are actually wholesalers who buy quality content from one article writing service and then distribute them to other writing services, corporate clients or individual customers. Getting linked with five to six content brokers can help you in expanding your article writing business to a great extent.

Research thoroughly and make a list of targeted clients such as individual clients, corporate clients, and blogs as well as content brokers. Make a directory of these clients and always look for new clients in each segment. Assess your directory at regular intervals, and ensure that the number of clients in each segment of the directory is increasing.

Regular updates of your client’s directory and addition of new members go a long way in winning new orders from your existing and potential clients over and over.

Similarly, make sure that you receive regular work from each of the clients. If you find a decrease in orders from your clients, have an online meeting or webinar and find out the reasons for the decrease. If they point out any deficiency in your services, be certain that their grievances are addressed and their issues are resolved on time to win back their confidence and get more orders.

3. Encourage Word Of Mouth Marketing

One satisfied customer brings in 10 new customers. So keep the customers satisfied and happy in order to derive long term benefits and grow your writing business. Offer incentives to your existing clients in the form of discounts for bringing in new clients.

Everybody wish to save money. This can be a big driving factor in gaining new customers through your existing clients. Offer different types of discounts to clients who buy content in bulk. If a particular client buys 100 articles, you can offer a discount of say 4 to 10 percent on his purchase invoice.

Similarly, if a client buys more than 500 articles in one single batch, offer a generous discount of 20 to 30 percent on your regular price. This’ll motivate your clients to come back again and again for their writing needs. You can also offer an incentive in the form of affiliation.

If a client brings one new client, offer 1 to 2 percent of the services purchased by this new client. Most of the writing services that enjoy large number of repeated customers get new clients in this manner.  Apart from this, you can also get work by rewarding your regular customers. If you have some customers who have been buying content through your site for a long time, offer loyalty discounts to them.

This will increase your customer retention rate which is necessary for the growth of your business. Similarly, provide other types of incentives such as free advice on SEO for article marketing. Clients who buy content from your site are also engaged in some type of business such as affiliate marketing, drop shipping and other businesses. Even they want to promote their services.

Start an incentive in the form of free SEO advice to clients who buy content in bigger quantity. If your advice is valuable and helps your clients to promote their services, you’ll definitely enjoy long orders and repeat customers.

Moreover, a major part of SEO involves article submission, comment posting, tweets and forum content posting with back links; all these are a part of article writing business. In this way, you’ll be able to serve your customers and the industry in a professional manner by providing written content in various formats.

4.  Partner with Others

The way you can partner is – help them increase their business and they’ll forward their clients to you for article writing service.

Partnering with others is a great way to gain new business; this can take various forms. You can partner with a complementary service and both the services can support each other in their particular specialty. For instance, your company may be expert in providing blog post writing whereas your partner company may be a specialist in offering professional press releases. By partnering and promoting each others services, both the services will enjoy more and more satisfied customers.

Similarly, you can partner with other services and swap your advertisements. For example, you can direct clients to a graphic design business who in turn may direct clients for your writing business. Most of the folks are seeking for web design as well as web content.

You can offer content to those folks and direct them to your partner graphic design site. Thus, you’ll be able to win clients who are searching for a full package of content and web design. Similarly, your graphic design partner may direct its clients to your writing service after providing them quality web design services. Thus, both your partner as well as your business will benefit through mutual understanding and advertisements.

5. Create Your Own Client Acquisition Team.

Create your own team who may hunt for new clients on a regular basis. Employ a couple of your team members to attract clients through social media sites. These days, many people including businesses are using social media network for searching services they need. As a result, you stand a better chance of driving a stream of regular clients through social media platform.

Employ a team of two members who are experts in the writing niche. Provide useful and quality content on writing topics (with a back link to your site) to folks who are hunting for fresh and unique content on writing. If the information is useful, there’re likely chances that these people may buy contents and blog post through your site.

Promote your writing services through online forums. Many people are seeking writing services through forums and discussion community. Make sure that your team is active on writing forums. Your team can start a new thread on the writing topic as well as post relevant replies to already posted threads. If your responses are useful, you’ll be able to get a list of followers who may buy content through your site.

Conclusion

An article writing service that pays attention to minute details with respect to its writing business grows and flourishes even in a downturn economy, and never run short of work. On the other hand, services that fail to apply these tactics end up without making significant progress and struggle throughout their life time. So instead of regretting, employ proven tactics; win new clients and grow your writing business. 

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