Although similar because one tends to precede the other, Audience building and Viral Marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video on YouTube and get 100,000 views. Nope, viral marketing does this: Free word of mouth marketing Exponential growth ISYOT Effect (“I’ve seen you out there”) […]
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From Exploit Online Demand, a publication of Capture Commerce.
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