We Expect online information on demand. If we don’t receive a seamless browsing experience on one website, we’ll access another to get the information we need. A study conducted by Akamai reveals that web users expect a loading speed of under two seconds. Users rejected sites taking longer than three seconds to Load. Put simply, sites which load slowly are more likely to be abandoned in favour of a competitor’s. In fact, 64% of shoppers will buy from another source if they receive a poor website experience. These rates are even higher for mobile users, where 73% of consumers won’t return to sites which fail to load properly.