After complete design and development you should concentrate on the promotion of your site. A website is supposed to perform nicely in Search Engine results page (SERP) and gather visitors. But to achieve better position in SERP you need to avail some search engine marketing services. And to pull some visitors faster in your site, you need to use pay per click (PPC). We know that SEO process takes time while PPC provides fast result. Now for this kind of attitudes in results some people like place PPC against SEO when getting visitor is the ultimate goal. They say if you are getting quick results through PPC, why you should indulge in SEO (another unavoidable part of search engine marketing services)!

It is very clear that directory submission or enlisting is certainly an important part of search engine promotion. With this point kept in mind Online Web Directory, a web directory for web design company and every other businesses, tries to put forward some light on the use of SEO and PPC. Hope it will certainly let you know if there is any contradiction in the use of these two as parts of search engine marketing services:

• Time does matter: Many people like to go for the PPC campaign as it produces faster results. They say why go for the SEO when it is going to keep you waiting? But this argument does never can prove that we should ignore SEO as one of the integral part of search engine marketing services as PPC does fail for the wrong selection of keywords or simply because you have less money to spend upon. Remember SEO does consume money but it is lengthy process and there is scope of restructuring campaign without a huge loss in investment.
  
  
• Getting targeted audience: Some people do say that PPC gathers more targeted audience than other search engine marketing services. But it does not mean that SEO is not guided to gather targeted visitors! We may just have an example of local business listings in search engines. Through these types of listings, the visitors of some geographic location are targeted to visit a website.
  
  
• Branding a business: In the branding of a business some do not like to go for the PPC campaigns. They know that better promotion through SEO (off-page) always brands the image of the company or organization. But this does not mean that PPC fails to brand the business as one of the search engine marketing services! Simply showing your clickable PPC ads through out several places, you may easily build your business identity (in addition you get visitors on click).
  
  
• Seasonal approach on the promotion: For various matters you may have to stop the promotion campaigns. May be it is monetary affairs or off season. So in this regards PPC is very much flexible as you can stop it any time. But in the case of SEO if you just stop in the middle of the process, the expected results will never come out! So gets the search engine marketing services from a reputed company which knows how to use both properly.
  
  
• Real time tracking: Whenever you are investing your money in the promotion you would certainly want to track the progress! In case of the PPC campaign you will instantly get the report on the success rate. But for other search engine marketing services you need to rely or wait for the service provider’s report. There may be manipulation (if you have little knowledge on this matter). Again this does not mean that you will be cheated by the report of SEO. A reputed service provider will never show wrong things as it has to keep good relation with you. And sometimes the tracking system of the PPC campaigns can be difficult to understand.

So, these are the basis and really important factors imparting the relation between PPC and other search engine marketing services. If you closely look into the points noted above, you would certainly find that both PPC and other SEM services are part and partial of complete online promotion. You should plan for investing in all parts of search engine marketing services. But finally we can say, it is more than necessary that you find a proper online promotion company. You may also use web directories that always help you find most reliable resources or search engine marketing services provider for sure!