Optimizing the websites by applying various search engine optimization strategies and services helps crawlers to find out the ranking of any website easily. The popularity of any website depends upon a great deal on a factor that what kinds of SEO services are availed from SEO experts companies. Industry has categorized these services under three heads- White Hat services, black hat services and Grey hat services. Let us discussed in detail about these three services one by one:
White Hat SEO Services
If any website has gained rankings due to the application of white hat SEO services, then results definitely tend to generate good and favourable results for a long period of time. These services follow certain guidelines which ensure that your site does not get blacklisted. Another benefit of applying this service is user is able to see the content in the same manner and order at which it has been placed by various search engines. White Hat services mostly lay focus on the site content as well-written content attract the attention of people and able to generate more inbound links from few other relevant and authentic websites. It is not wrong to say that White hat SEO is a better and effective SEO tool.
Black Hat SEO services
Black Hat techniques and services are manipulative and deceptive. These techniques improve site’s rankings but tend to mislead the user by not showing actual results. The name of SEO spamming is given to black hat SEO. These services rely heavily on automation which results in bringing a large number of sub-standard pages and eventually lead to pulling links from unauthentic and irrelevant websites. The only advantage one can get by applying these SEO is that site will get top search engine rankings for a short span of time. However, disadvantage of this service leads to penalising or banning of your site. So, it is advised to remain in the business at competitive positions, then do not follow these deceiving techniques.
Grey Hat SEO services
This service is a mid-way between the two services described above i.e. these services is all about balancing risk and reward in the perfect manner. Grey hat SEO tends to follow more dubious strategies and taking more risks which results in bringing high search engine rankings with a very short span. Though, many grey Hat SEO services are based on search engine guidelines, yet the end result always involve an element of great risk.
Therefore, it can be said that good SEO is white hat, bad SEO is black hat and Grey hat is a mixture of both good and bad SEO. Every hat has its own set of advantages and disadvantages, yet is advised to follow White Hat SEO techniques and services as it is cost-effective and brings about favourable results.