Google Algorithm

Whenever you makes a search to get the desired result,  Search Engines return your request in the form of websites or web pages most relevant to your search query. Every website has a PR(Page Rank) which determined by the various factors such as website’s quality, freshness, popularity etc. So now the question is how Google knows the website’s freshness and quality to give a Page Rank. The answer is Algorithm. Not only Google but other search engines also use the same.

What is Google Algorithm?

You want the exact answers of your query, millions of web pages available on Google. An algorithm is a  type of computer program look for your query and return the most exact result. Technology is actually continuously evolving thing. Technology masters continue works to update the technology for getting something better. Google also constantly updating the search processes and programs to deliver the better result. So to enhance web search and keep tracking the websites or web pages violating the Google guidelines, Algorithm updates happen. For Search Engine Optimization marketers, it is vital to remain updated for to channelize their ranking.

Latest Google Updates 2017

Every Algorithm updates targeted some specific things to make the Search engine platform more accurate and spam free. Whenever SEO masters or website’s admin uses some unethical technique to get the higher ranking, Google algorithm penalize the websites and give drop ranking award.

1) Hummingbird Algorithm updates happen in August 2013 and play a crucial role towards websites ranking. The update considers lots some important factors such as:

Keywords Stuffing

Effectiveness of Long Tail keywords

Use of knowledge graph

Focus on keywords phrase

2) Penguin Update happens in March 2012 targeted websites spamming Search engine result by using Black hat Sdecreasease their ranking. The update also considers the content important. Web pages with incredible content recognized and spammy content would be punished. Penguin updates continuously rolling out and the last update came on September 23, 2016.

3) Google Panda appeared in February 2011 and is powerful search filter to penalize the websites with low-quality content. The update affecting the entire website or specific portion rather than the single page. Some important Panda updates are:

No multiple pages with same keywords

Auto genrated content not consider

Pages with one or two paragraphs text

New content prefer

Too many oubound links are not good

After that more updates come into light to make the searches more refine and spam free ranking like Google Pigeon Update

Mobile friendly update

Payday Update

EMD Update

Google Fred Update And Tips To Recover- If talking about latest Google updates in 2017, a major update called Google Fred updated in March 2017 possible target spammy links and content quality. If take a look at the SERP trackers, a  clear picture of breakdown we can see.  However, the changes in ranking on 8th March has noticed over 100 websites with low-quality content. So if you also see some kind of fluctuation in ranking, it’s time to take some steps.

1) The very first step is to check your analytics. You notice some kind of drop in ranking as well as in your keywords ranking?

2) Check you using high quality and updated content or low quality and old.

3) See your keywords with low ranking and match with the pages with low-quality content.

4) Start improving your content and try to improve your web pages with better quality content. Start with pages having good traffic.

5) Remove the low-quality links with the help of some kind of tools. Analyze your backlinks profile carefully.

This is how we can come with the latest google updates and trends to get a better ranking in Google.