Dental Marketing is becoming increasingly ambiguous - with so many agencies fighting for your attention and your business, how can you really know which services will actually grow your Dental practice?
At Rise MD, our team has spent the last 10 years deep in the trenches of Dental marketing, along with many other fields of medical marketing. While there are some Dental marketing services your practice can live without (billboards, radio ads, mailers, etc.), some services have been proven to offer measurable returns on investment, and get new patients through your door every month.
Let’s break through the mystic and ambiguity:
| Dental Marketing Techniques |
- SEO (Search Engine Optimization)
You’ve probably heard “SEO” about a million times at this point, and marketers may have explained this service as to make it sound overly-complex. However, this service in itself is quite straightforward - online, there are certain keywords and phrases consumers commonly search when they’re looking for a particular product or service. An SEO specialist researches these keywords, and then incorporates them into the code of your website. Your website’s blog posts also play a big role.
This process is called “website optimization” or “search engine optimization,” and in the current dental market, it’s what separates dental practices that are growing from ones that aren’t. Investing in dental SEO gets your site found faster by potential patients in your area that are looking for your services, allowing your site to show up before those of local competitors. - Google Adwords
Along with SEO, Google Ad-words is one of the most effective dental marketing techniques. Investing in professionally-managed Google Ad-words campaigns skyrockets your dental practice’s search engine rankings, allowing online users to find your site faster. Studies have shown that approximately 90% of online users don’t even scroll past the first half of the first page on Google. Therefore, being at the top of search engine rankings is a must if you want to see large growth for your practice. - Review and Referral Management
Gaining more online reviews isn’t just one of the best ways to gain more dental patients, but it’s also one of the easiest - it starts with simply asking. If you know a patient is happy with your services, be sure to ask them to leave a Google, Facebook or Yelp review. As with all of the services on this list, hiring a digital agency to do this for you is almost always the best way to go - professionals can better monitor for/remove negative reviews, create online pages that encourage those ever-so-important 5-star reviews, and better manage your referrals, even being able to gain you more referrals for specific patient types upon your request (implant patients, veneer patients, etc.) - Social Media Marketing / ManagementMany digital agencies will tell you that social media services alone will gain you more patients, and when they really know what they’re doing, it’s true - eventually. The average time it takes to gain a single new patient from social media services alone is around 6-8 months, whereas with Google Adwords it’s around 2 weeks.
That being said, social media services are a great way to improve your online presence when combined with other services. In fact, being highly active on certain social media platforms such as Facebook, Twitter, Instagram and YouTube can improve your SEO! (Full-circle moments). Social media is also a great way to keep up with your online community and build more of a digital presence in your area. Also, marketing and business tools offered by social media platforms (such as Facebook Ads) are proven methods that can be used to reach large amounts of people online, and target sales and promotional materials to certain geographical area with extreme accuracy. Again, however, hiring an agency to run your Facebook Ads for you is almost always to best way to go.Dental Marketing Services
This post first appeared on 4 Keys To Successful Podiatry Marketing, please read the originial post: here
