Who’s ready for change? Unfortunately, not everyone is all geared up for any drastic changes anytime soon. However, there’s a lot going on for people who are willingly ready for diversification. The best part? You can take advantage.

Let’s take a walk down on memory lane back to 1998 (where most of us were just kids) since that year, everyone’s going bananas over the SEO that’s happening in Google. It’s been nearly over two decades.

In other words, Google has become a dreadful battleground for newcomers who want to start their own digital marketing business.

This is where the often disregarded Bing comes into play. As you can see, people believe – even pros – that if you’re on the top page of Google, you’re also doing just dandy on Bing as well.

However, that’s not even close to the truth. Just like how sites are different from one another, algorithms have their own worlds, too. I’ll walk you through the mind of Bing.

• User Engagement is a Must

If you want to play with Bing, you need to know what “Pogo Sticking” is. Apparently, the big guys at Bing are very particular with how many people click on your site then just goes back.

Although you’re generating traffic from all of those clicks, Bing doesn’t see it as a signal to move your rank higher. Keep your users longer on your site, and you’ll be moving up in no time.

• Backlinks on Bing

Studying Google SEO, you may already be aware how particular Google is with links directed to your site. However, it’s a different case with Bing. As we speak, there’s no clear evidence that links on Bing make a significant impact.

It appears that Bing wants you to grow your link profile in order to have them in your favor. In other words, you need to use “do-follow links” with the precise anchor text. (By the way, it should have your primary keyword.) We can safely derive that quantity outplays quality in this search engine.

It’s important to note that there are two types of backlinks that make you a winner on Bing:

• Organic Links

This calls us to backlink our content to certain trusted sites that generate real readers to your website. You ideally would want to go with .edu, .org and .gov if you want to be the top site on Bing.

• Old but Gold Domains

Bing is in it for the number games. Linking to old domains is a huge plus for your site on Bing. It carries an algorithm that makes it believe that age is linked together with reliability.

From this alone, you can immediately tell that Bing is welcoming spammers onto the search engine. An example would be Len, from Telapost. The sites have been there since the late ‘90s, and still chilling on the first page.

• Abusive Links

Bing is pretty similar to Google in this case. Sites that have paid links or other sketchy link tactics aren’t welcome on Bing.

Once your site gets caught, Bing’s algorithm automatically gets de-listed. As much as possible, take down websites that are spamming your site.

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