There is no shred of doubt in it that Google is constantly changing and shaping their search algorithm for searching ranking on the internet.

No doubt, SEO is becoming harder and harder day by day. With the passage of the time it takes longer time to rank and you have to spend a lot of money to get better ranking.

But in actual you cannot wait for the long time to get better searching results. If you want to get results soon, consult Top SEO companies in India.

In 2015, Google unveiled its newest search endeavor, an artificial intelligence machine aptly named, RankBrain.

This entirely new shift in search engine optimization brings AI to play an important factor in ranking and search visibility. Now, businesses are expected to keep up with the Google RankBrain and its ever-powerful learning of the human behaviors and actions.

In these 3 years, RankBrain was in charge of any search query that is entirely unique and had never been made before and constituting around 15% of all the searches. Today, RankBrain is taking part in all search queries in some form or fashion.

The percentage number is only going to climb as AI and RankBrain get smarter and even more advanced research from the Google development team arises.

Here’s the 4-step SEO strategy you should follow in 2019

Step 1: Attract customers before they are willing to buy

The most expensive keywords to go afterwards are buyer intent keywords.You know, the ones where someone types in a keyword and is ready to spend money right over it to get the good results. It is always be the case. Not only SEO standpoint but even on a pay per clicks and point as well. It is the main point where Best SEO companies in India focus.

What are the other alternative if you are not going after these lucrative keywords?

Of course not. More so, you have to go after them no matter how long it takes to rank. You just have to be patient. But in the short run, there are other keywords that have similar search patterns and they aren’t as profitable and they are more so informational related. Most of the time, people are doing some research before they buy.

To find the keywords that aren’t as competitive that have a similar search pattern?

You should use Google Correlate

Suppose you are selling bread butter but you know that this term is competitive and will take the much longer time to get the desiredresults.

Google Correlate helps to search for the similar terms and people search for on Google that has a similar search pattern to the term “beard-butter”.

In other words, you also think about the Google Trends. With Google Trends, you type in a query and it shows you how well the term performed over time. With Google Correlate, you get a list of queries that have a similar trend pattern to the main keyword you want to rank for.

You can type in a query and it shows you how well the term performed over time. With Google Correlate, you get a list of queries that have a similar trend pattern to the main keyword you want to rank for. These tools will help to know about the related terms as well which are widely search these days. If you write blog content that is super in depth about those phrases, you’ll appeal to a similar audience. Instead of it, you can also use other similar terms as well to increase the searches.

Step 2: Land and Expand

Everyone focuses on ranking for new terms. But there is an issue, it’s hard to rank for new terms. Even if SEO has huge ROI,it’s a strategy that requires patience. You can get the better result when you follow land and expand strategy.

It will work well , when Log into Google Search Console. Then click on the performance and you will see the list of terms that you are currently rank for.

Then click on one of the most popular terms you already rank for and then click on pages. You should see a report that shows you the URL that ranks for the term on Google. You need this URL because you will be modifying this page. Now put any keyword into ubersuggest and after loading the report, click on the “Keywords Ideas” in the navigation. You will see the report as following:

Here you can see search volume of the particular keyword and only 11%difficult it is. Here you can search related keywords as well.

When adding the long tail phrases, make sure you adjust your content to be relevant to those keywords. And pick the ones that are highly related to your product or service. Just stuffing them into your page without adjusting the content is spammy and won’t provide a good user experience to searchers.

Step 3: Build a Brand

Now Google has been placing more emphasis on brands. If you have stronger Brand then you will rank fast. It is proven that if you refocusing n the brand building your traffic will increase tremendously.

In other words, if you want to succeed on Google in the long run, you have to build a brand. As your brand grows, your search traffic will also grow.

Google Trends is the way to monitor your growth of the brand. Type in your brand name into Google Trends as well as a few of your competitors to see how you are stacking up.

Sadly, there isn’t a quick hack to skyrocket your brand. There is, however, a formula that works for both personal and corporate brands.

To gain the popularity you have to do something bold. If you want a brand like Apple or Samsung, bold is the way to go. It is better to focus on the personal brand first rather than the cooperate brand.

With the help of Google trend you can compare your brand growth with other brands so that you may get idea where you stand in the race.

Do the Opposite

When it comes to building a personal brand, you will have to take the opposite approach of most of the people in your space. It is not possible that the things which are working for them are also working for you.

No one care for the copied products especially people are happy with the original one.

Ina layman language, if you are doing exactly the same what your competitors are doing than no one will follow you.

You must follow following steps:

1.Genuinely: There are numbers of people who are putting bog on the internet and on the social media but how many people will take the time to respond to their community? Only lea than 1% people will respond for this.

2.Writing: No doubt, everyone is writing blogs these days, but your blog should be different from the others. Try to give the practical knowledge to the audience so that they can seethe real examples.It is better to give them the depth knowledge of the topic. Do not go to the word limit, always give the best knowledge you have to the readers. Moreover, spent some money on the design portion as well. Attractive blogs are easier to read than the boring lengthy one.

3.Be Bold: It is the best idea to give knowledge of your brand through video so that people can learn it in a better way. No matter what you are selling online you have competition. It doesn’t matter if you are a B2B or a B2C business. You have competition,which means it is going to be hard for your brand to stand out.

Step 4: Build a better mousetrap

Link building is an important factor in SEO. While earning a link from another site helps affirm your brand’s relevance and authority in the eyes of search engines, not all backlinks are created equal.

Search engines view a link to an external site as a recommendation, and the reputation of the linking site informs how much weight that link carries. This being the case, effective link building means not just earning back links, but high-quality ones.

Search engines assign links their value based on several factors, including the linking site’s overall authority and the number of backlinks to the site generally, sites with good off-page SEO make more weighty recommendations.

Links also carry more value coming from pages that are more relevant to the content, brand, and industry being linked to, and also benefit when the link’s anchor text is relevant.To assess sites and select worthy targets for your backlinking efforts, checking a site’s website traffic rank provides a useful indicator of its influence.

But is difficult to build the links these days.Yes,that means there are more sites to hit up and ask for a link but everyone is doing that.

You have to build a better mousetrap. Something so amazing that everyone wants to link to it without you asking for a link.

Toucan analyze your backlinks using backlink checker tool and get the idea how many backlinks you are getting.

Conclusion

Search Engine Optimization is one of the technique used to improve the ranking of the website. This is the platform where you can create your web pages and implement certain methods to help you to get high rank on search engine result pages (SERPs). The higher the your page rank on Google/Bing/Yahoo result pages, the more traffic will trigger to your website. SEO is only going to get harder, Google is going to continually change their algorithm in ways you may not like, but the one thing that is certain is the old way of doing SEO will get you results, just not in the time frame you want.

Thus, by following above mentioned 4 step strategy, you will get better results and in a quick way. You can consult SEO companies as well for brand promotion.

Read More: How to Find the Right Keywords for Your Website

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