2023-11-03 14:46
When it comes to Google search results, where you rank can make a significant impact on the amount of traffic and clicks your website receives. In a study conducted by Wordstream, the import… Read More
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Blogging And Seo - Five Ways Blogging Supports Seo Blog
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Why are blogs so popular today in digital marketing? The answer is found in the following five ways blogs can help support an organization’s SEO strategy.
2023-11-03 13:57
Managing multiple locations poses unique challenges for businesses that maintain consistent and optimized local SEO across all branches. Each location may have distinct characteristics, face… Read More
2023-11-03 13:41
Content quality and relevance are paramount in search engine optimization (SEO). Search engines prioritize delivering valuable and relevant information to users, making it crucial for busine… Read More
2023-11-02 21:57
In today’s digital age, where consumers heavily rely on search engines to find products, services, and information, organic search rankings have become a crucial battleground for busin… Read More
2023-11-02 21:46
Determining the success of a website requires careful analysis of various performance indicators. Key Performance Indicators (KPIs) provide invaluable insights into the effectiveness of your… Read More
2023-11-02 21:36
Local SEO presents businesses with a unique challenge: competing against other establishments targeting the same geographic area. The key objective is to outrank competitors and secure a pro… Read More
2023-11-02 21:02
Website usability is crucial in enhancing user experience and engagement, but its impact extends beyond that. It has a significant influence on search engine optimization (SEO) as well. Here… Read More
2023-11-01 16:23
In the world of digital marketing, understanding the effectiveness of various touchpoints along the customer journey is crucial for optimizing marketing strategies. Attribution models play a… Read More
2023-11-01 16:10
Local SEO (Search Engine Optimization) is a crucial strategy for businesses to enhance their online presence and attract local customers. Effective local SEO techniques can significantly imp… Read More
2023-11-01 15:10
In Search Engine Optimization, implementing local business structured data on your website can provide search engines with vital information about your business. By incorporating structured… Read More
2023-11-01 15:02
As websites become an increasingly essential component of modern businesses, understanding user behavior is critical to optimizing website design and improving conversions. Heatmapping is a… Read More
2023-11-01 14:54
In today’s digital age, ensuring accessibility and inclusion is vital for website owners and businesses. The Americans with Disabilities Act (ADA) provides guidelines and regulations t… Read More
2023-10-26 21:01
Last year, mobile overtook desktop for website access; more users are looking online from their smartphones or tablets than from a desktop computer. If your website does not have respon… Read More
2023-10-11 22:40
In local SEO, optimizing your Google My Business (GMB) listing is crucial for improving local visibility and attracting potential customers. GMB is a powerful tool to showcase your business… Read More
2023-10-11 22:40
User Experience Optimization (UXO) plays a crucial role in today’s digital landscape, where businesses strive to create exceptional online experiences for their customers. Not only doe… Read More
2023-08-17 19:38
With the rise of Instagram Threads, a dedicated messaging app from Meta (formerly Facebook), users can enhance their communication and connect with close friends in a private space. In this… Read More
2023-08-15 17:52
In a bold move that has taken the social media world by storm, Elon Musk, renowned entrepreneur and CEO of Tesla and SpaceX, announced the rebranding of Twitter to X. This monumental decisio… Read More
2023-06-19 12:50
In today’s search landscape, it’s more important than ever for businesses to focus on smart revenue generation strategies to meet projected goals. Integrating revenue marketing s… Read More
2023-06-19 12:46
Mobile advertising is ubiquitous in the age of online search as mobile devices have become indispensable in our daily lives. The rise in mobile-centric marketing has created a competitive la… Read More
2023-06-18 20:28
Branded search campaigns have become increasingly important in driving online-to-offline conversions. As Google continues to dominate search, it’s no surprise that Google’s paid… Read More
2023-06-18 00:29
Building and maintaining a strong brand presence is more important than ever in today’s fast-paced and digital world. With so many companies vying for customers’ attention, creat… Read More
2023-06-17 23:54
If you’re running digital marketing campaigns, chances are that you’ve experienced ad fatigue at some point. Ad fatigue is a common phenomenon that occurs when users become overe… Read More
2023-06-17 21:59
Online advertising campaigns are an essential component of any business strategy. However, measuring the success of these campaigns based solely on click-through rates or cost per click can… Read More
2023-06-16 23:49
Performance metrics are essential in measuring the effectiveness of your marketing campaigns. However, when incorporating new marketing campaign optimization strategies, many marketers focus… Read More
2023-06-16 22:51
Paid search advertising is a powerful way to attract potential customers to your website and drive conversions. Two of the most popular platforms for paid search campaigns are Google Ads and… Read More
2023-06-16 21:10
When it comes to digital advertising, businesses have an array of options. Two popular and effective methods are Google Ads (formerly known as AdWords) and Paid Social Media Campaigns. Both… Read More
2023-06-16 18:32
A landing page is critical to any digital marketing campaign as it serves as the first impression for potential customers visiting your website. Landing page best practices help designers cr… Read More
2023-06-15 21:26
Paid search advertising has become an increasingly popular way to attract potential customers to your website and drive conversions. Google Ads is one of the most widely used platforms for p… Read More
2023-06-05 14:16
Marketing a medical device requires careful planning, execution, continuous monitoring and iteration to ensure the product meets customer needs and stays competitive. In today’s dynami… Read More
2023-06-05 14:16
Launching a new product is exciting and challenging. It requires more than just developing a great product – it also involves communicating its value and providing excellent customer s… Read More
2023-06-05 14:16
As businesses allocate resources to their marketing efforts, it is essential to ensure that the budget is being spent effectively to maximize return on investment (ROI). By implementing prov… Read More
2023-06-05 14:16
Building a buyer persona is the process of creating a detailed profile of your ideal customer. This involves analyzing market research, identifying demographic and psychographic information… Read More
2023-06-05 14:15
With so many brands and marketing messages vying for people’s attention, it can be challenging to differentiate yourself and capture the interest of your target audience. It’s cr… Read More
2023-06-05 14:14
So, you’re thinking about launching a medical product. Launching a new medical product is a big undertaking. It requires careful planning and execution in order to be successful… Read More
2023-06-05 14:02
A company’s brand portfolio is its collection of brands, products, and services it offers customers. Managing these brands effectively requires a clear and coherent brand architecture… Read More
2022-01-25 16:14
2022’s Evolving Social Media Landscape With the new year comes new social media marketing trends, including those which are gaining their momentum from 2021! We’ll explore some o… Read More
2019-03-11 16:55
In 2019, various forms of media will continue to grow and expand to reach more people, cultures, and nations than ever before. While fresh, innovative methods are gaining traction with diffe… Read More
2019-02-25 19:28
While it’s common knowledge nowadays that companies need websites, actual site building requires a little more specialized knowledge and finesse. Yes, many people still simply drop som… Read More
2019-02-18 17:46
Selecting the right direct response agency to partner with is an important decision that often goes beyond just the basics of ‘will the agency give me a good return on my investment?&r&hell…Read More
2018-11-12 19:00
What are Responsive Search Ads? Responsive Search Ads (RSAs) are Google’s newest ad product that uses machine learning to adapt the ad to the user’s search query and ultimate goa… Read More
2018-10-29 14:14
Content marketing has been a buzzword for quite a while now. So long, in fact, that now marketers are starting to get antsy, looking for the next big thing. Which way will the pendulum swing… Read More
2018-10-26 14:18
Do you remember the days when everyone gathered around the television to tune into can’t-miss TV? Those days are gone as more and more people choose to watch TV on their own time… Read More
2018-10-15 14:32
Picking an agency for your pay-per-click (PPC) marketing needs can be a daunting task. You are putting a lot of trust in a team of what is often complete strangers. Count on them to generate… Read More
2018-10-08 14:18
Having options is a good thing, but having too many options can be overwhelming. With hundreds of web design companies across the country, deciding which digital agency is best for your busi… Read More
2018-10-02 13:00
When marketing and advertising come to mind, many people think of brand giants like Apple, McDonald’s, and Coca-Cola. These large businesses use elaborate campaigns that really stick w… Read More
2018-09-24 15:05
When I was in college, I was taught that shooting vertically oriented videos was a big no-no. They said the human eyes are not built to watch videos that way and all TV shows and movies you… Read More
2018-09-18 13:36
Look down at your shirt, what color is it? What emotion does it imbue? What does it say about your mood, or was it an afterthought, a default of what’s clean in the closet? If you chos… Read More
2018-07-12 15:26
Instagram is ready to compete directly with YouTube after announcing it will begin allowing users to upload videos that are up to one hour in length, with the previous time having a one minu… Read More
2018-05-03 20:04
Google recently announced enhancements to improve direct-response advertising performance on YouTube by bringing search intent to video. These enhancements include an extension of Custom Int… Read More
2018-04-18 15:29
We’ve all been waiting and they’re finally here; video ads on LinkedIn. The social media platform has finally joined the video craze by offering video advertisements for sponsore… Read More
2018-04-05 19:55
If you’ve turned on the news lately chances are you have probably seen that Facebook is making headlines. Facebook and user data protection has been a hot topic of conversation lately… Read More
2018-02-27 22:08
Microinteractions are an important concept in web design used to measure and evaluate the smallest level of interaction between the user and the product. More specifically, the term “m… Read More
2018-02-15 11:23
Static Site Generators provide an easy way for people looking to create a website to get one online without much of the content management system-based site complications. These site creatio… Read More
2018-01-23 22:10
There are a variety of ways in which we can receive our news about what’s going on in our local communities or collectively as a nation. Gone are the days where television serves as th… Read More
2018-01-18 21:05
If there’s one principle that carries across industries, it’s that positive impressions are everything. Companies who rely on a sales force to conduct business often face difficu… Read More
2018-01-05 17:16
Enhancing your website’s mobile user experience is an excellent way to leverage your content over your competition. An excellent user experience is one of the most important things for… Read More
2017-12-22 15:28
Choosing the right Content Management System, or CMS, for your business is a very important process because your website success depends on it. Your business could have the best products in… Read More
2017-12-20 22:17
We are all getting accustomed to Twitter’s new 280 character count that was rolled out recently. Many have boasted about the new flexibility of the expansion and according to a recent… Read More
2017-12-15 19:19
Optimizing a website’s page speed, also known as load time, is essential for improving the user experience and helping content perform in search engine results. Visitors tend to get fr… Read More
2017-12-11 15:15
Snapchat has recently announced some updates to their user interface and we think these changes are definitely worth capturing. The social media platform has arranged chats and stories from… Read More
2017-12-04 18:52
Progressive web applications merge the best of traditional websites and native applications. The apps combine the capabilities of native applications with website compatibility and… Read More
2017-11-27 16:34
WordPress has been one of the more popular content management systems for 14 years. According to a recent study, WordPress powers 29% of all websites on the internet (w3 Techs, 2017). Histor… Read More
2017-11-14 16:20
Online, your website is your welcome mat. If customers have a poor experience with your company website, they won’t shop from you, they’ll look for a competitor who offers a bett… Read More
2017-10-19 14:11
If and when you created your organization’s most recent social media marketing campaign using Facebook, you might have noticed a new item on the objectives list. You can now… Read More
2017-10-10 15:09
If you’re among the many companies sending out direct-mail collateral, you may wonder what happens when the target audience receives your mail. Here, we’ll walk you through the t… Read More
2017-10-02 19:55
This Twitter character limit update is currently being tested by a small group of users and not yet available to everyone. Twitter’s goal is to roll this out to all languages impacted… Read More
2017-09-26 16:06
Since the dawn of creation, there has been constant competition; for resources, for survival, for profit. The same is true in marketing. People are inundated with a variety of advertising th… Read More
2017-09-20 14:14
Pay-per-click (also known as cost-per-click, or CPC) is one of the most widely used methods of online advertising, and for good reason. The PPC model is one in which an advertiser pays a pub… Read More
2017-09-15 19:26
Have you crossed every “t” and dotted every “i” in your direct-mail marketing campaign? If you’ve failed to include something that helps you track responses, th… Read More
2017-09-12 15:39
Website load speed is an important factor in Search Engine Optimization, and it’s now a factor in social media exposure too. In August, Facebook announced that their news feed algorith… Read More
2017-08-31 20:17
The effectiveness of a PPC campaign largely depends on its structure and organization. Without this solid foundation, the entire campaign can come crumbling down. Within Google AdWords, ther… Read More
2017-08-17 19:59
Earlier this year, Instagram announced that immersive, full-screen vertical ads are available in Instagram Stories, giving marketers an exciting new method of reaching their targeted demogra… Read More
2017-08-14 15:04
In a standard game of darts, the goal may be to accrue the most points or get down to zero. Therefore, you meticulously select a target on the board that will allow you to reach your goal fa… Read More
2017-08-06 14:15
There’s no question that effective usage of title tags can dramatically affect a website’s SEO performance. But what do we mean by “effective?” Are we referring to sq… Read More
2017-07-24 19:19
We all know that Facebook Live is a hot topic in the social space. Whether a brand is highlighting event activities or providing some “how-to” insight, everyone wants to showcase… Read More
2017-07-18 19:31
Imagine running your hands over the butter-soft leather seats of a luxury car. Consider how a soothing caress from a mother can calm down a baby. Recall what it feels like to step barefoot o… Read More
2017-07-06 17:46
In today’s ever-increasing advertising landscape, SEO competitive analysis is essential to the success of any website. Competitive analysis can be as in-depth and scientific as needed… Read More
2017-06-21 18:50
Writing headlines is hard. If it wasn’t, writers like me wouldn’t have a job. But even we writers struggle to concoct strong headlines, especially for the uniquely tough jobs suc… Read More
2017-06-13 15:55
Tracking your marketing efforts does not always yield clear-cut results Your attribution model carries the prime responsibility for telling you which channels are the most productive. Unfort… Read More
2017-06-07 20:58
If you ask anyone but a writer, they’ll tell you that The Headline is just about the only thing that matters in copywriting anymore. “No one reads,” they say, “Words… Read More
2017-05-30 14:07
Generally, demanding someone’s attention is often frowned upon by society. But, in the case of a direct mail marketing campaign, catching a prospect’s eye is mandatory for s… Read More
2017-05-18 17:07
Because most successful marketing campaigns cross channels between direct mail, email, billboards, social media, and mobile ads, it’s all the more important that your customer gets a c… Read More
2017-05-16 16:45
While the Tooth Fairy had a record-breaking year in 2016 (a hefty increase from my attempt at this calculation the year prior), dental equipment manufacturers may have re… Read More
2017-05-10 19:37
The frank Agency strives to grow our clients’ keyword portfolios as a whole, from keywords that garner thousands of searches per month to the keywords that only receive 20 per searches… Read More
2017-04-30 19:28
Even in a world where mobile devices are prevalent, direct mail marketing is still one of the absolute best ways to connect with new customers and remain in the minds of those you’ve w… Read More
2017-04-25 18:24
Today, everyone knows that SEO, PPC, social media and all other forms of digital marketing are proven methods for obtaining new customers and retaining existing ones. Using them is simply sm… Read More
2017-04-05 15:43
Getting all the variables right with your direct-mail marketing campaign requires careful execution, with the key word being “careful.” It’s common for novice marketers to… Read More
2017-03-23 14:06
They say good things come in threes. That things in threes are inherently better, more effective, and more satisfying than all other number of things. We could go on about the lore of threes… Read More
2017-03-20 16:53
A measurable algorithm update has been making waves over the last week and it is having a profound impact on many websites across the web. Dubbed “Fred” by Gary Illes, this algo… Read More
2017-03-15 20:10
The NCAA tournament is arguably the most exciting segment in the entire sports calendar because everyone has the ability to fill out a bracket and participate. And no matter how much or how… Read More
2017-03-12 16:21
With the rise of digital media, it’s easy to convince yourself that people don’t buy things through the mail anymore. You couldn’t be more wrong. While technology has added… Read More
2017-02-28 19:19
One of the most important things to know in the paid search field is your way around Google AdWords. The capabilities and amount of data at your fingertips when running an AdWords campaign c… Read More
2017-02-28 17:23
As direct mail recipients are bombarded by hundreds of pieces of direct mail each year, yours need to stand out from the crowd. The more attention it garners, the more likely it is to be ope… Read More
2017-02-24 22:10
In the early days of the internet, the term “blog” was coined as a website where individuals wrote about their opinions, ideas, hobbies and lives. However, blogs have now become… Read More
2017-02-15 16:32
Each week most people receive a stack of miscellaneous letters in the mail, which are often quickly sorted into piles unofficially marked “keep” and “trash.” As a mar… Read More
2017-01-31 18:04
For decades, direct mail has been a pillar of both business-to-business and business-to-consumer marketing campaigns—and for good reason. Although it may seem in the digital age that m… Read More
2017-01-26 16:50
Digital marketing is pretty fascinating in many ways (especially for us marketing nerds here at The frank Agency), and one that often gets overlooked is how most digital marketing services a… Read More
2017-01-20 21:30
Like any counselor, doctor or football coach, everyone in the SEO game has their own specific philosophy on how to achieve the best results, or in our industry, how to best improve Google ra… Read More
2017-01-18 16:13
We are picking up some chatter that there may have been a Google algorithm update on Martin Luther King Day – January 16, 2017. Some webmasters have reported noticeable swings in… Read More
2017-01-13 21:21
Are you questioning the effectiveness of your direct mail marketing campaign? In today’s digital world – where the average consumer is exposed to upwards of 1,500 messages per da… Read More
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