When was the last time you made a New Year’s resolution? People typically fall into two categories: some declare a Resolution, while others choose not to try an fail. At iMediaDesigns, we can help you commit to your small Business resolutions. We understand the hard work it takes to run a business. Transform your business in 2018 by making small business resolutions that will drive your business forward into the future. Follow our checklist and find out where your business can do better.

In 2018, #iResolveTo transform my business with these small business resolutions

You might be asking, what’s the point in a small business resolution, anyway? As an entrepreneur, you already have a lot to handle. It’s impossible to think about how to take your business to the next level. By making a resolution, you’re making your business’ growth a priority. The new year is right around the corner, so why wait another day?

Need some help coming up with small business resolutions? We’ve put together a checklist of resolutions and how we can work together to achieve them.

I resolve to improve my website’s design

Is your website not yielding results you’re looking for? Are people bouncing off the page before they make a purchase, or sign up for your newsletter? Your website is like a first impression, and you want it to be a lasting impression. A website that isn’t engaging is certainly not going to generate website traffic and sales. This is a list of requirements your website should meet to leverage its full potential:

• Achieves online objectives
• Is mobile responsive
• Has a site map for SEO
• Has relevant content published regularly

Guess what? There’s much more to this list where that came from. If you’ve answered no to any of the above items on the checklist, it’s time to make your website a top priority for 2018. We have the perfect solution: a team of website designers and developers with the expertise to optimize your website’s design for its purpose. What will you get out of it? A free consultation to identify where your website design can shine, and a full strategic plan on how we’ll make it happen.

I resolve to go mobile

In today’s digital world, businesses can’t afford to not go mobile. We’re not talking about having a responsive website design (although you should have that too; see our note above).

• Develop a mobile app
• Engage audiences with in-app ads

There’s a common misconception that small businesses don’t need a mobile app. Not the case! More and more people are using their mobile devices as their primary source of internet. A mobile app enhances that experience. Plus, more and more people are using mobile apps. In-app advertising will help you reach your targeted audience based on their interests. It’s yet another layer of advertising to consider.

I resolve to improve my digital marketing

Digital marketing is such a large umbrella, so let us break it down for you.

• Run paid ads on social media
• Generate sharable content

The cliche content is king will always ring true when it comes to digital marketing. Your digital marketing strategy is key to getting your business name in front of your target audience. Paid ads like Google AdWords and Facebook ads are a great way to grow your targeted audience and get your brand noticed even faster. Engage your current audience (and get them to talk about you on social) by writing high quality content they’ll want to share on their social media networks. You want to get people talking about you online, which is where everyone is!

I resolve to fix my website’s SEO

Your website needs content so it can be indexed by search engines. But that doesn’t mean you can just write and post whatever you want. You should use specific keywords to improve your search engine ranking. Not only that, but the content itself has to be engaging. If you don’t write something exciting and fresh, what makes you think your audience will want to read it?

Improving your website’s SEO is easy when you do the following:

• Website audit
• Keyword research
• Optimization

It sounds like a lot of work, but remember, this isn’t something you will be doing yourself! Just put your trust in the experts to guide you in the right direction.

I resolve to gain a better understanding of my target audience

You have a good understanding of your target audience, but how deep does that understanding go? Age, gender, income level and interests is only scratching the surface at best. When you have a thorough understanding of your audience, you can target them better online and reach a new demographic you hadn’t thought of.

• Demographic research
• User behaviour research

Research is the key to unlocking your  business’ potential and growing your customer base. And there’s always room for growth.

No matter what your New Year’s small business resolutions are for the upcoming year, we’ll have a solution to match it. Our team of website designers and developers has the expertise to optimize your online business to achieve your goals.

Speak to our team to find out where your website can shine, and receive a full strategic plan on how we’ll make it happen.

The post Checklist of small business resolutions you should implement in 2018 appeared first on iMediaDesigns.