Google is ever busy to improve the search experience of users. In its latest effort, it has announced to devalue webpages with intrusive interstitial in mobile search since this January 10. Actually, Google recommends you to use interstitial on mobile optimised pages, only when they take up sufficient amount of screen space. On the other hand, businesses cannot ignore having smart, efficient responsive websites any more, considering the following facts:

Google’s mobile-first indexing of websites and

The majority of web searchers now arrive from smartphones

In this circumstance, many SEO brands in London are relying on the following tips to improve mobile ranking of their clients.

• Avoiding mobile interstitial penalties from Google: According to many experienced professionals working in top notch SEO companies in London, make sure that content on the pages already indexed in mobile search, should be readily available whenever a user enters the page from Google.  

• Omit your unnecessary popups: Google’s basic approach is to make the Internet more friendly, usable, transparent, browsable and intuitive for users. In other words, you need to be sure that your popups really serve an honest and meaningful purpose. Only then, you can escape from Google penalty. Some popups are required by the law, like verification of age. Most important thing to remember is your popups should not detract users from the main content.

• Stop hiding content with ads: Make sure that ads posted on your websites do not hide away the content. This is undoubtedly a bad news for publishers but, Google has made it clear that this practice is no more acceptable. According to experts offering SEO services, ads should not appear when a user lands on a page. Even ads should not show up as a user scroll down your webpage. Google will just not accept any barrier that prevents users from reading content on any page of a website.

Workout a smart content marketing strategy to boost revenue: Reputed digital marketing agencies focus on defining a smart content marketing strategy to boost revenue generation. The strategy should include a consistent process of publishing and distribution of relevant and engaging content to attract users. Your content should also avoid hard sales speech. Apart from blogs and articles, your content should include videos, infographics and others to connect with your audience. A comprehensive content marketing strategy will help sell users on the services and products you offer.

New strategies to publish ads on websites - Changing an existing revenue model definitely affects any business initially. Thus, removing interstitials that actually bring in money is bound to hurt you. But, it will hurt even more if you lose organic traffic because of ignoring Google’s directives. As a site owner, you should set out to look for non-intrusive approaches that will help generating handsome revenues.

Google is removing “mobile-friendly” label for everyone. Thus, you will not see the label appearing next to your content in organic search results. At this stage, it is natural for all site owners including you to adjust to the latest Google directive. On the other hand, getting adjusted to this new approach will help you lower the website bounce rate and register more page views per visit. The tips provided above will help you avoid mobile interstitial penalty from Google.