To wow your customers, you should carefully map out the Entire road map of their pre-Shopping, shopping and post - shopping experiences. With pre-shopping experience, it’s a good idea to provide some value to customers before asking for their wallet. Giving them valuable info and discounts through social media or earned channels will get the job done. Offline shopping process has its own challenges, but this article is mostly concentrating on online shopping. It’s not that difficult to set up the entire customer-appreciation process if you have the right tools. Continue reading →