This is year 2017. Every year we are upgrading our Business by adopting latest trends and methods to improve our business performance and generate profit. Today Brahmasys would like to bring Real estate companies attention on How they can get inbound leads without doing much field work or direct marketing. Yes, we mean it and it is fairly possible through Digital Marketing.
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Team Brahmasys has been already serving Real Estate companies from good amount of time and doing well in this sector for them.
What is Digital Marketing and How it can be beneficial for Real Estate companies?
Digital marketing is the finest way to promote the product, plan or business online using digital platform over internet.
It is a fact that we spend minimum 2-3 hrs/day in browsing through internet on our mobile or Web. We normally check our social accounts such as Facebook, Twitter, Instagram and LinkedIn or keep searching on google about whatever answers we are looking for. We do financial transactions as well as online – paying bills, transfer money, games, communication etc. Our research says, whatever we think, plan and execute we need to always go on Internet to find relevant references and answers. This is where Real Estate comes and how Digital Marketing helps to drive more and more traffic to them.
If a buyer is planning to invest in buying a flat, house, plot or land. He/She will definitely go on internet and browse for best deals and options available to buy around his/her shortlisted area. They will then look for options available, check their company profile, reviews, rates and good will. Based on all these factors, they drop an enquiry via email or phone.
This is where Digital Marketing plays vital role. It helps companies to maintain their good will over internet and bring more and more enquires to their business directly. These are genuine enquiries because customer is contacting you instead of you contacting customer. And when customer is contacting you, it is understood how serious he/she is and must be planning to buy a property.
Digital marketing is the key for every business and that too we can manage everything easily at low prices and to reach the business to maximum number of users.
Digital marketing can be performed through different methods/channels:
• Writing Real estate specific blogs/Articles
• Publishing on portals and classifieds etc
• Pay per click (PPC) campaign
• Social media Platform
• SEO for business / website
• Email marketing and many more…
Best strategy to be followed:
• Write best content for your website – this can help the users to understand your business. In this we mention the genuine information about the agent, market, and the information what user likes and is looking for.
• Right Content and user friendly website can make the user as our lead and convert into customer.
SEO website:
• Content and keywords make the website to be ranked top in the search engine and top of search results.
On page activities:
• Unique content
• User friendly interface
• Proper use of keywords
• Different landing pages for different modules in real estate
• Loading speed of the website
Social media:
Best practice is using social media for the business and every time active for the users. Promoting offers and information about the business. Engaging with the users all time
Email marketing:
Creating campaigns for our business is more effective for marketing and generating leads.
Statistics of Digital Marketing:
The statistics which give more insight on digitization and helps us to understand the importance of digital marketing:
• Every year 19% growth in internet users.
• Around 46% people using internet in entire world as per internetlivestats.
• 84% users use mobile phones for communication.
• China and India are leading internet users as per wikipedia
Top trends in real estate business for improving the business:
• App for business
• Quality content
• Targeting all search engines
• Social media presence
• Inbound marketing
Conclusion:
At last we can conclude that digital marketing plays an important role in promotion of real estate business and we can reach our target audience and generate leads which will be converted as customers.
Digital Marketing is the cheapest solution to bring leads for your business and maintaining good will of your company. It is must do activity specially in real estate business .
As Brahmasys is serving real-estate companies for Digital marketing and working on this domain for 8 Years, please feel free to contact at [email protected] to discuss any queries you may have. We would be most happy to help out.
Keep Learning!
Best regards,
Brahmasys Team
www.brahmasys.com
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