In season 2 of Mad Men, Sterling Cooper advertising agency brings in two young creative superstars to help Martinson Coffee – an old iconic brand – reach a younger audience. Here’s the dialog:

“We don’t want to be told what to do,” says the hip, twenty-something copywriter. “That’s over. We want to find things for ourselves. We want to feel. Martinson is a great coffee. It’s delicious. It’s hot and it’s brown. That’s all you need to say. We don’t need more than that.”

The client is then presented with a breezy, bossa nova jingle that brilliantly transports any listener to South America (*We couldn’t find it on YouTube. Sorry).

Client: It’s a jingle right?

Young Hip Copywriter: It’s a song. It’s a mood. It’s a feeling.

Client: Where are the pictures that go with this?

Don Draper: If you sign, we’ll show you.

The client signed. And they were wise to do so. Cheerios recently made the same good decision when they launched this infectious, life-affirming TV commercial jingle (sorry….song) performed by Boston-based rapper Latrell James:

Cheerios Commercial: Good Goes Round Anthem

It’s awesome when brands muster their massive resources to just remind us we’re ok. Or to quote Don Draper inMad Men‘s pilot episode as he pitches a feel-good campaign to Lucky Strike cigarettes:

“Advertising is based on the one thing. Happiness. You know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the ride screaming with reassurance that whatever you’re doing is ok. You are ok.”

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Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace with over 50,000 tracks online where media producers, video producers, filmmakers, game developers, businesses  and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians. [email protected].