Content is one of the most important and essential element of Marketing communication strategy. Content marketing is a strategic marketing approach to consistently create and distribute relevant, creative and valuable content to attract, engage and acquire a clearly defined and understood target audience with the objective of retaining and driving profitable customer’s action.
Content marketing now has become a bigger than ever and most popular and trending marketing tool for brand building, lead generation. Content marketing is still an evolving concept but most companies are aware that it’s an essential component of marketing strategy.
Content Marketing
Let’s examine in what ways content Marketing Helps a company or a brand:
1) Content marketing helps you get more traffic- With the help of content marketing you will get more traffic and this is the most obvious reason why we should invest in content marketing. Each piece of content we create has the ability to rank in search engine, to be shared on social media and go viral.
One of the best ways is blogging but we can also focus on creating videos, eBooks, white papers, reports, etc.
Content marketing helps you get more:
Social media traffic – Social media is major platform where content get shared and bring massive traffic to website. In fact, a great piece of content has the ability to go viral on the web and make the difference for your business.
Referral traffic – The content which we post or publish on social media, some people who find it valuable, might decide to link it on their own blog and website and as a result we could receive extra traffic.
2) Content marketing helps earning more engagement- To keep engaging customer with our brand is another most obvious reason to invest in content marketing.
With the help of consistent high-quality content we can get repeat visitors, increases the time people spend on our site and decreases bounce rate, an important SEO factor. It’s about giving people what they want, desire and value.
3) Content marketing helps you increase your conversion rate and sales- With the help of content marketing you can get more leads and sales and higher conversion rates.
4) Content marketing helps you increase customer loyalty and retention- Creating regular and engaging makes audiences love your brand and that becomes one of the reasons for customer retention. It’s proven that content marketing helps you keep your customers longer, which is great for the long-term stability and growth of your company.
5) Content marketing helps you build brand awareness- 84% of B2B marketers pointed out brand awareness as the most important goal for content marketing.
6) Content marketing helps you retain existing customers- While creating new advertising campaign we mainly focused on finding new customers and we often neglect the ones we have. That’s a mistake. As you’ve probably heard, it costs dramatically less to retain an existing customer than it costs to find a new one.
With the help of content marketing we can not only focus on finding new customers but can retain our existing customers as well, by creating relevant, engaging and creative content.
7) Encourage your customer to take action- Through content marketing we can guide a consumer through the buyer’s journey (awareness, evaluation and purchase), by producing content, resulting in more sales.
8) Keeps your website fresh- Website becomes consumer’s first impression of any business. A website with updated content would be more attractive than the website which is stagnant and stale.
9) Content marketing answers common customer questions- Customer queries related to the product and service gets answered in the content. Customer doesn’t to look elsewhere. Online availability of the answer helps a customer
10) Helps attracting talent- Complete and accurate online availability of the information about a company helps people know you better. Helps attracting talent from the market.
Kaavin Communications, the creative agency, specializes in content marketing. To know more log on to: www.kaavincom.in Or send mail: [email protected]
