Proper Graphic Design is Key to Advertising
What draws a consumer’s attention to an advert? Is it the type of font used or the number of words in the advert? Although these are two big part of advertising, in the end, it’s the visuals that matter the most. Visuals like images that stand out and grabs a person’s gaze. The right visuals will entice consumers to take action. Trust us, if you employ the wrong graphic designer it will be noticed right away.
The main goal of graphic design is to fulfill three crucial needs for online Marketing. All three of these functions will create immense business growth.
- Improves brand awareness.
- Converts new customers into lifetime customers.
- Improves trust and simplifies the buyer’s decision.
Images Generate Awareness.
The main function of proper graphic design is to establish contact between consumers and the business. Once they see the alluring images they will experience an interest in contacting and engage in a transaction. The overall goal for advertising is to expose the company in the hope to generate business.
Familiarize Consumers with Your Brand.
A truly experienced designer will know how important location and demographics are. When it comes to a high-density populated area you will notice billboards and other forms of advertising are mainly focused on commodities. Everything essential for life, like food and beverages etc. On the other hand, billboards showcasing the latest smartphone or the most luxurious vehicle will mostly be found in your affluent areas. To be frank, it won’t help advertisinga top class vehicle in a middle-class area. You market based on the area.
In order to implement this necessary feature, one should have a full understanding of the term ‘target audience’. Know who your audience is will help you determine in what way you can create a need for your product or service.
Influence Consumers to Buy
Imagery should create positive emotions. It should force your audience to think about what they are looking at. When advertisinga beverage, don’t just use an image of a cold drink placed on a table. Rather use an image showing a group of friends enjoying the beverages on a nice warm day. Stimulate the consumer’s mind into a feel-good mood when imagining having your product or trying your service. They shouldn’t feel as if they want your product, they should feel as if they need it.
Online marketing is focused a lot on using images for promoting a brand. This is due to our memory capacity as humans. The world is flooded with words and written material, thus we only remember words for a short period of time. Where images, we struggle to forget. Images stay in our memory for a longer period. Even the top online platforms like Instagram, Vimeo, YouTube, and Pinterest are all image based.
The goal is to create an image that will say everything that you would write. Rather than write a story, use visuals to tell it.
In Conclusion
Below we will look at the most used marketing methods where images and graphic design is of great importance.
- Email newsletter
- Blogposts
- Brochures
- Online advertising
- Infographics – Pinterest and Instagram
- Online and offline advertising
- Website
- Slide presentations
- Facebook Cover and Facebook postings
- LinkedIn Company page and LinkedIn posts
- Twitter tweets
- Google +
This post first appeared on Tech Tips: Synchronize Your Google Calendar With IPhone, please read the originial post: here
