The growth of mobile phone users has led online businesses to rethink over mobile optimization. More than 60% of internet uses happen through mobile phones only.

People do not just browse social media sites, but also services and products. So, mobile optimization is at the centre of any business strategy.

However, smaller companies who do not have native app due to budget or any other reasons need to smile as a native app is all set to be replaced by PWA (Progressive Web Apps) very soon.

Well, this does not mean that it will happen now and the probability is that both PWA and native apps will run parallel to each other.

PWA acts like a native app and offers even faster, smoother and scalable service to users.

Let’s understand the other aspects of PWA in the marketing field.

According to the states conducted by Akamai
, shows “A 100-millisecond delay in website load time can hurt conversion rates by 7 per cent”.

That means the speed of content loading has a considerable significance. In that perspective, the Progressive Web Apps can be the best option to woo customers as it offers fast service with eye-catching performance.

No doubt, PWA is faster and smoother than its native app while the offline functionality adds feather in its cap.

What Is Progressive Web Apps?

Before we dive deep any further, let’s understand what PWA (Progressive Web Apps) is and how it is going to be the future of mobile apps (at some extent). 

In simple term, Progressive Web Application is not an actual app but using modern web capabilities, it offers app-like experience to users.

You may have come across “Add to Home Screen” pop-up when you open a website (modern web capabilities feature that is available now with all modern browsers) in the browser.

When you allow it, you get a “Lite” version of the app created on your desktop or mobile which offers native-app like experience.

Besides, you get offline functionality as well. But, there are some different views on the offline features of the PWA apps. For example, not all PWAs function offline; one such example is ‘Instagram.’

When you add Instagram as PWA, you can use it when you are online, but it does not function when you are offline. However, the Native App function offline (but only 4 to 5 feeds are visible) too.

Why PWA?

PWAs are helpful for both users and service providers. For example, as we have already mentioned that there are businesses who do not have native apps can get the maximum advantages of PWA by targeting a large number of audiences who are mostly mobile users.

Besides, the user who does not want to install native apps due to the less storage capacity and RAM can also get benefit of it.

Significance of PWA

In coming days or even years, PWA will replace the native app. Isn’t it shocking a unbelievable this speculation has been made by the global research and advisory firm, Gartner.

In its report, “Progressive Web Apps Will Impact Your Mobile App Strategy,” it says that the downloading of native apps is getting slow due to “app fatigue.” Users are overwhelmed by the number of apps creating confusion whether which one to download and which one to let go.

Besides, the number of apps in mobile phone impacts on its ram and hard drive and therefore, most of the users restrain from downloading native apps.

The Gartner report also projects that by 2020, 50% of “general-purpose, consumer-facing” native mobile apps will be replaced by PWA.

• PWA uses less space
• Requires minimal network (even work on 2G network)
• Can function offline, etc.
• Updating an app is not required
• Lower development cost
• Better Performance
• Faster App like Experience

Platforms That PWA Supports

PWA supports all browsers and platforms, but it may be not with all the mobiles due to its under development process.

Progressive Web Apps in Microsoft Edge

The new version of Windows 10 which was released in April 2018, supports PWA. Before that, Microsoft has allowed users to list PWA via Microsoft Edge.

Progressive Web Apps for Microsoft Store:

All PWA apps can found in Microsoft Store. Developers create PWA enabled apps and list in the store while Microsoft also lists in popular PWA apps using Bing to find.

Progressive Web Apps for Web:

As of now, Google Chrome does not support this for desktop, but it under development process.

Google has announced it is working on PWA supportive browser which will be released sometime very soon. You can check this anytime in the browser from now onwards.

Besides, there can be many updates about PWA supports with the various browsers.

Progressive Web Apps for Android:

It is very much supportive of Android’s Google Chrome.

Simply, open a PWA-enabled website in your mobile browser and list the app in your mobile right away. Besides, Chrome is working on many possibilities regarding the PWA such as adding PWA to the play store.

Besides, the tech giant is also considering building a technology names WebAPK which will help to turn the PWA into APK files. That will allows the app to get installed in the device like other native apps.

Progressive Web Apps for iOS:

No fully functional, yet the tech giant Apple is considering adding features for PWA and meet the modern technological requirement. It will be enabled soon.

Progressive Web Apps Efficient and Economical

True. One hand, you have to spend a considerable amount of money on building a native app while it takes almost nothing to make a PWA-enabled website.

You just have to pay a little or maybe not to make this. As far as usability is a concern, it will be very efficient as compared to the native app.

It requires less space (almost no space), needs not strong network connection, and fetch information faster than native apps. What more do you need?

PWA – A Future of Mobile Apps

The technological trend can swing to any lucrative directions, provided that it holds helpful features, excellent usability and the best UI.

PWA has everything that goes in favour of the latest demand for technology. So, we can’t rule out it. But, it will take some time to overrule the native apps.

However, the way it is growing we can expect that by 2020, we’ll see a new era of modern web technology.

Conclusion

PWA is important for the business who have to build a native app. For example, if people are bending towards the PWA, then they will have added benefits to it. So, why not make your website PWA enabled, right away?

Last but not the least, when it comes to information, we think, sky is the limit. Yet, if you have any questions regarding the newly developed tool -PWA, you can contact us any time. We as a top PWA development company provide 100% solutions for your unsolved query regarding the Progressive Web Application (PWA).

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