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Inbound Marketing Inshorts this Week

Social Media

1. Users can now zoom in on Pinterest pins

Pinterest now lets people to zoom in on pins for a better visual discovery. Also, users can now do a visual Search from Google Chrome without having a Pinterest account.

2. You can now set a 360 degree image as your Facebook cover photo

Facebook now allows users to shoot 360 videos using its in-app camera and also set 360 photos as the cover image.

3. Publisher logos will now be displayed next to trending articles in Facebook

In an attempt to ramp up its fight against Fake news, Facebook rolled out new updates to display publisher logos next to articles in the Trending and search sections

Search Engine Optimization

4. Google added a new tool to search results called “Depression Screening tool”

Previously when you search for a keyword say “depression”, you will get general information about depression like its symptoms, treatment etc. But now if you search for keywords like “depression” or “clinical depression” on a mobile device you will get a knowledge panel with an option – “check if you’re clinically depressed.”

5. Google added landing page report in Google Adwords

This report will give you the following information:

  • Landing page URL
  • Mobile-friendly click rate
  • Performance metrics such as clicks, cost, conversion rate, etc.

Read more here 

The post Inbound Marketing Inshorts this Week appeared first on The Smarketers.



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Inbound Marketing Inshorts this Week

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