Enterprises must analyze and use huge amounts of data in their Marketing efforts.

According to Ian Michiels, former CEO of Gleanster Research, most CMOs indicated that mobile, social media and the web are their usual marketing channels. However, they also stated that using these channels is a manual and disconnected process.

All of this is complicated by the fact that consumer preferences are Constantly changing, meaning that enterprises must constantly look for an accurate and personalized approach to their target audience.