Content Marketing, as defined by Content Marketing Institute, is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, drive profitable consumer action. The keyword here is “valuable”. You are delivering useful content to potential prospects and customers to help them solve each of their respective matters, instead of merely pitching your products and services. It’s the type of content people venture to seek out, rather than avoid.