Your content is only as good as your audience.
There’s a common problem a lot of YouTube marketers are starting to run into. They’re consistently uploading content, they’ve been building their subscriber list, but the views on their videos aren’t quite where they should be. If you’re having that issue, it might be time to retrace your steps and find out what connected your viewers with your content in the first place.
Understand the mind of your subscribers.
Any good video Marketing Strategy knows what its clients are looking to gain and caters to that topic. That doesn’t mean you can’t have variety, you just need to decide how far your viewers will allow you to deviate. For a little more insight into how to do this, check out the 4 ways Think Media says you can keep your viewers coming back for more! The things to keep in mind are:
- Think about the “subscriber journey.”
- Effective channels have a cohesive theme.
- Keep the content “on brand” and “on message.”
- Educate your subscribers on all the ways to keep up with new content.
The last tip is particularly critical.
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