Because of their very nature, Professional service firms face different challenges than product-based businesses, while still having to focus on common tasks such as improving sales rates and marketing efforts. Digital Marketing is the most cost effective advertising channel available and can benefit any professional service firm if used correctly. That being said, they also require a lot of time to set up and optimize, so managing them can easily become a full-time gig and take up more than one of your team member’s entire schedule.