2021-04-29 13:05
Cypress, TX, April 29, 2021 — Local Search Group, a Houston based digital marketing company, will be one of several sponsors at the Houston Automobile Dealers Association Golf Tour… Read More
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Digital Marketing Blog
localsearchgroup.com
Local Search Group has many different Automotive Digital Marketing blogs for you to read!
2021-02-12 03:42
“You really can teach an old dog new tricks … Jim’s book is the standard for dealers wanting to up their game.” –Cliff Banks
Get your Free Book! Jim wil… Read More
2021-01-15 18:33
How to deal with cash flow when you start becoming successful.
#marketing #advertising #dealerships #localsearchgroup
The post Dealing With Cashflow appeared first on Local Search Group… Read More
2021-01-12 16:36
Why your age doesn’t matter anymore in today’s world.
#marketing #advertising #dealerships #localsearchgroup
The post Age Doesn’t Matter appeared first on Local Search… Read More
2021-01-08 14:00
Don’t “learn” on your client’s time; take your knowledge and skillset to help them win the game.
#marketing #localsearchgroup #automotive #dealerships
The post… Read More
2021-01-05 16:27
Knowing where a customer is and being able to advertise to them is extremely powerful.
#marketing #localsearchgroup #geofencing #automotive #dealerships
The post Biggest New Technology… Read More
2020-12-29 15:54
Authenticity and creativity are the keys to connecting with your customers on TikTok.
#marketing #advertising #dealerships #localsearchgroup #tiktok
The post The Benefits of Advertising… Read More
2020-12-22 17:32
Discover how advertising on Amazon will keep you in front of consumers through their display and video ads.
#marketing #advertising #dealerships #localsearchgroup #amazon
The post The B… Read More
2020-12-18 20:08
When prototyping a new platform, get it right the first time, and then a second time. Then you scale.
#marketing #Facebook #localsearchgroup #automotive #dealership
The post Our Strateg… Read More
2020-12-15 20:02
2020 changed the game. In 2021 it’s time to move to where the people are.
#marketing #ott #localsearchgroup #automotive #dealership #advertising
The post Where is OTT Coming From?… Read More
2020-12-11 19:57
Customers in your immediate vicinity will increase your dealership’s gross profit.
#marketing #localsearchgroup #dealerships #automotive
The post How Proximity Relates to Your Bus… Read More
2020-12-08 19:49
Where you invest your advertising dollars has a significant impact on your advertising success. We have the key to push your ads, so they’re right where the people are
#marketing… Read More
2020-12-04 20:30
Connecting with consumers is about meeting them where they are and that place is on their phones.
#marketing #localsearchgroup #dealerships
The post How to Connect with Consumers appea… Read More
2020-12-01 20:28
Do online reviews really matter? The answer is yes! Jim Flint discusses why they matter and how they can affect your gross profit!
#reputationmonitoring #reviews #localsearchgroup #mar… Read More
2020-11-20 20:14
Join us in the last episode of Season 2 as we discuss creative concepts in the Automotive Industry.
#creativeconcepts #creativity #fordbroncofamily #marketing #advertising #automotive #… Read More
2020-11-13 20:11
In today’s episode, Jim and Chris talk about a company born out of an idea… Tesla.
#capitalization #creativity #authenticity #marketing #advertising #automotive #dealershi… Read More
2020-11-06 15:13
What’s at the core of your creativity? Jim and Chris break down barriers in Episode 5 of Season 2.
#creativity #culture #marketing #dealerships #automotive #advertising
The post… Read More
2020-10-30 14:57
Find alignment in creativity and compliance with our guest, Kori Lott, in Episode 4 of Season 2!#compliance #creativity #gmb #marketing #autmotive #advertising&nbs&hellip…Read More
2020-10-20 14:24
Is your social media selling cars? Let’s talk.
#branding #marketing #advertising #socialmedia #dealers #dealerships
The post Is Social Media Selling Cars? appeared first on Local… Read More
2020-10-16 13:46
Chris Wohrer and Jim Flint navigate the waters of COVID through TikTok.#tiktok #videoads #automotive #marketing #dealerships #advertisingThe post Season 2, Episode… Read More
2020-10-13 13:54
Smart Bidding isn’t necessarily the best thing for Auto… here’s why!
#smartbidding #marketing #automotive #dealers #dealership #localsearchgroup #jimflint
The post Sm… Read More
2020-10-09 14:44
Chris Wohrer talks to Jim Flint about creative concepts and how to bring ideas to fruition.
#creativeconcepts #creativity #marketing #advertising #dealerships
The post Season 2, Episod… Read More
2020-10-06 14:06
Unveil the importance of human interaction behind Artificial Intelligence.
#artificialintelligence #marketing #localsearchgroup #dealers #dealerships #jimflint
The post How AI & Hu… Read More
2020-10-02 13:31
Welcome to Season 2, Episode 1 of Automotive Advertising Podcast!
Our guest speaker, Chris Wohrer, speaks about where he pulls inspiration from for creative with Jim Flint.
#creativi… Read More
2020-09-25 14:44
Amplify your marketing with video ads. #videoads #youtube #dealers #dealerships #localsearchgroup #jimflint #marketing
The post Amplify Your Marketing With V… Read More
2020-09-18 14:29
Craft the best content for your consumers in your area.
#jimflint #localsearchgroup #marketing #content #socialmedia #engagement #dealerships
The post What Is The Best Content For Your… Read More
2020-09-11 13:00
Discover what’s driving foot traffic in your dealership.#localsearchgroup #jimflint #marketing #dealerships #advertising #dealers
The post What Drives Foot Traffic In Your Dealership… Read More
2020-09-04 13:55
Consider different types of video assets to help reach more consumers.
#jimflint #localsearchgroup #marketing #videos #creativevideos #dealers #dealerships… Read More
2020-08-28 14:45
Discover how to leverage your Ad Spend.
#jimflint #localsearchgroup #video #marketing #youtube #advertising #dealers #dealership #facebook
The post How to Leverage Your Ad Spend a… Read More
2020-08-21 14:42
Discover the importance of switching up your ad creative.
#jimflint #localsearchgroup #marketing #ads #facebook #dealers #dealership
The post Diversify Your Ads appeared first on… Read More
2020-08-14 14:14
Stop tripping over conversions that DON’T equate to a vehicle sale.
#localsearchgroup #jimflint #marketing #conversions #dealers #dealership
The post Counting Conversions appeared… Read More
2020-07-30 14:37
Facebook advertising gives every business the ability to precisely target their advertising with exceptional knowledge of the consumer’s behavior.
Knowing the consumer by age, b… Read More
2020-07-24 14:51
Video is arguably the hottest medium on the Internet. Based on the most recent statistics, the average adult spends nearly one hour watching videos online every day. These users spe… Read More
2020-07-16 14:06
The world of marketing can get pretty complicated. Managing your Search Engine Optimization strategy, optimizing your Conversion Rates for first click or last click, and then following t… Read More
2020-07-10 14:12
Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully &nd&hell…Read More
2020-07-02 14:23
This Fourth of July marks a turning point for the car industry. This Fourth of July marks a turning point for the car industry. Basic paid search and social campaigns won’t be enough t… Read More
2020-06-26 14:14
The way we purchase and service vehicles may never be the same due to COVID-19. However, in the stores I visit, it seems there’s more of an evolution than a revolution going on. En… Read More
2020-06-19 14:10
Red Zone Foreign Countries–aka Negative them OutEliminate Smart BiddingMove Settings for Display off of RecommendedTurn off App AdsUse the same Google My Business login that you us… Read More
2020-06-12 14:06
You could argue that digital retailing places your customers in the driver’s seat. Maybe. Maybe not. No matter the driver, though, neither party wants to get caught in a staring co… Read More
2020-06-10 14:14
To our friends, colleagues, and professional community:
It’s not a great time to celebrate our anniversary. Not with so much going on. So many people impacted by forces well bey… Read More
2020-06-05 13:41
Display advertising helps you to keep your dealership’s name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as… Read More
2020-05-28 14:13
Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual Retailing, Digital Retailing, Distance Retailing — call i… Read More
2020-05-22 13:56
It’s no April Fools’ joke that Apple became a company on April 1, 1976. In 1984 telephone companies as we knew them began to break-up. A subsequent window opened to advance h… Read More
2020-05-15 14:09
The news turned into coronavirus coverage a few months ago. Business closures, cancellations of concerts, stock market up and down, sports suspended. School’s out for the summer and po… Read More
2020-05-12 14:58
As we move forward with the grand re-opening of your city or state, customers will look for new evidence in the way of operational advertising for your store.
It’s more th… Read More
2020-05-05 15:30
Carvana promised a new way of doing business in the auto industry. Well before the current revamps to virtual retailing, they promised 7-day test to own option, delivery to your door, an… Read More
2020-05-01 15:51
The first impression. The possible start of a long-lasting relationship. You have but one chance to get it right. It’s one of those critical pieces where someone makes up their min… Read More
2020-04-24 18:14
Michael Jordan’s iconic shoe emblem delivers another incredible aerial display as “The Last Dance” comes to market and brings us back to some 30 years ago. Sunday… Read More
2020-04-17 15:13
Have you heard? More change is coming to the automotive category and the good news is you’ll be less likely to lose your keys.
Apple’s working on a new feature that will allow… Read More
2020-04-13 13:11
I can see it. It happened right about the same time that Instagram stopped counting likes. It meant that insta-beginning of the end of being Instafamous. But other platforms are here to fill… Read More
2020-04-07 16:00
Marketing, in the new world order, isn’t about someone trying to sell you something. It’s connecting with individuals to know them almost as well as they know themselves… Read More
2020-03-27 16:16
Ah, broadcasts. Delivered to you across the nation.
Meet microcasts in the changing new world order. Those short, punchy, quick-hit videos, ranging from twenty second bursts of dancing to… Read More
2020-02-21 15:05
As an automotive retailer, you should know the answer to this question about your brand.
· Is
your brand promise a Product or a Service?
A… Read More
2020-01-31 15:58
Published on January 31st, 2020
By Jim Flint
If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environmen… Read More
2020-01-25 14:48
Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say.
During the next pitch, to all the dealers and agencies out there who are i… Read More
2020-01-17 19:52
BMW of Bakersfield Case StudyDownload
The post Client Success appeared first on Local Search Group Read More
2020-01-17 15:25
As we chase customers, we are starting to chase our tails.
Not smarter than the average pup or kitten that wants to catch up to a non-achievable experience. We want leads. We want for… Read More
2020-01-10 14:54
Here’s the challenge. Is your website a Welcome Center or a Detention Center?
My reasoned hypothesis – unless you’ve done a recent, major overhaul is that it’s… Read More
2019-12-20 14:40
As we close out the calendar and any given month, the steps to a sale continue to evolve. Here are 3 things that will be key to taking your dealership to the next level next month:
1… Read More
2019-12-13 15:06
Is your client getting a bigger or smaller piece of the available pie?
Two things to consider in today’s uncertain times.
Agencies should consider at least two key supply-side me… Read More
2019-12-06 13:40
In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space.
On the surface, it’s more or less the right thing to d… Read More
2019-11-22 15:41
Published on November 22, 2019
by Jim Flint
This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.
Except it doesn’t work becau… Read More
2019-11-08 13:55
Published November, 8th 2019
by Jim Flint
If you hadn’t heard, Google removed the
Average Page Position from reporting.
As Google’s intent-based advertising platfor… Read More
2019-10-31 14:59
Published on October 31, 2019
by Jim Flint
If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years… Read More
2019-10-25 18:42
Published on October 25, 2019
by Jim Flint
The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration co… Read More
2019-10-18 13:13
Published on October 18, 2019
by Jim Flint
On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million–th… Read More
2019-10-11 15:09
Published on October 11, 2019
by Jim Flint
For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a con… Read More
2019-10-04 13:27
Published on October 4, 2019
by Jim Flint
Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?
If you ever wonde… Read More
2019-09-24 12:25
The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cross in one traffic light cycle… Read More
2019-09-20 13:42
In a business where speed wins, first steps can lose.
Reasoning being—the distinct possibility—like is the case in any race—that you could jump the gun. Sure, cr… Read More
2019-09-13 11:30
Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x the value or the player Brady… Read More
2019-09-10 12:06
SEO and SEM are used interchangeably by the novice marketer and the unknowing client. SEM and PPC are used interchangeably by the adept agency and experienced client-side marketer… Read More
2019-09-03 11:00
Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time w… Read More
2019-08-30 13:07
In the rock, paper, scissors game of automotive sales and advertising, it goes something like this:
Seasonality Cuts Sales – January is not, nor ever will be, December in terms of s… Read More
2019-08-27 12:43
Many people attribute the following quote to Mark Twain because he popularized it.
“There are lies, damned lies, and statistics.”
Twain—more than once&mda… Read More
2019-08-23 12:47
In this video blog, Jim shows that there’s more than one way to get on board the conversion train in Google Ads.
The post Google Ads Conversion Tools appeared first on Local Search… Read More
2019-08-20 13:19
Despite efforts to chase down loyalty in the automotive industry – the path to a repeat purchase is an even tougher feat. Here are three reasons why loyalty to technology is… Read More
2019-08-19 19:42
Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification on your maximum cost per click… Read More
2019-08-16 10:00
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.
The post Googl… Read More
2019-08-13 13:35
How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad performance.
1. Run Three… Read More
2019-08-09 11:00
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of excluding out of the country and out of the state geography in order to optimize your target… Read More
2019-08-06 12:48
How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing?
H.i.P.P.O Marketing references the H… Read More
2019-08-02 13:10
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.
The post Loc… Read More
2019-07-30 13:04
The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you wo… Read More
2019-07-26 10:00
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends – display ad spending and search ad spending – and why today’s technological shif… Read More
2019-07-24 19:30
Let’s cut to the chase. Digital Retailing is the next wave in the evolution of automotive marketing. If you want to get up to speed faster than your competition take to the fas… Read More
2019-07-23 12:45
Before we speak to 20/20 vision, let’s discuss 5 Google Trends for 2019 that have implications for Advertisers, Consumers and Dealers alike.
1. Assisted Experiences
Immersive… Read More
2019-07-19 10:45
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies.
The post Geo Conquest appeared fi… Read More
2019-07-16 12:00
The future is now.
At Local Search Group, we pride ourselves on knowing that, “We are the now part of a now business.”
So, let’s take a look behin… Read More
2019-07-12 11:00
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sale thinking.
The post Digital A… Read More
2019-07-09 12:24
There are thousands of you reading our blogs, watching our videos, and keeping up with our activities on various platforms where we publish.
I believe we all have something in c… Read More
2019-07-05 12:00
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the differences between Click Share and Impression Share, and why knowing the difference can generate more tra… Read More
2019-07-02 12:22
With 6 Google Certifications and practical experience in Google Ad accounts, I wonder out loud if Smart Bidding just isn’t that Smart in the Automotive space.
Google’s Sma… Read More
2019-06-28 12:00
In this video blog, Jim Flint, CEO and Founder of Local Search Group, discusses the strategy of building lookalike audiences from known buyers so that you can then exclude the original audie… Read More
2019-06-25 12:00
We are well-known for understanding the value of advertising – how much something costs versus how much something is worth. Additionally, we also know our values at Local Searc… Read More
2019-06-18 15:01
Jim Flint explains how Local Search Group got its start in terms of being the “Now” Part of the “Now” Business that Automotive Sales and Marketing represent.
The… Read More
2019-06-18 14:36
Jim Flint, CEO, and Founder of Local Search Group, discusses the three pillars that his company focuses on to ensure the success of his organization for employees, clients, and their consume… Read More
2019-06-18 12:38
A picture is worth a thousand words.
As Google continues to literally change colors, it’s worth noting that their Ad identification grows increasingly smaller. Those change… Read More
2019-06-11 13:29
Both Grant Cardone’s book, “Sell or Be Sold” and Daniel Pink’s book, “To Sell is Human” remind me of the idea that sharing an idea or concept involves… Read More
2019-06-04 14:41
In the Game of Thrones world that’s arguably as intense as the competitive retail space, it’s a scenario where “Kill or be Killed” is replaced by “Sell… Read More
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