Understanding the mindset of Industrial Buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. You can find data on general B2B marketing, but it is somewhat limited when it comes […] The post Industrial Buyers – Their Preferences and How to Market to Them by Achinta Mitra appeared first on Industrial Marketing Today.

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