There is a ton of money to be made with rank and rent SEO websites and the local Lead generation business model! Don’t worry about not being a SEO expert this article will go over how to start your own pay per call marketing business by picking the right niche, ranking a site, and selling leads or renting the website to local businesses.

Step 1: Picking rank and rent SEO Lead

The key here is to pick a niche that is both high ticket and has a fast buying cycle. This can literally make or break your Lead Generation campaign, so make sure to get this right.

Step 2: Monetization Strategy

There are many business models you can use to monetize your website, but the most commonly used ones are: rank and rent, closing deals and outsourcing the work, flipping the website, selling leads to affiliate networks, and selling leads directly to business owners.

Although this pricing model is relatively passive, it ultimately offers no guarantee of leads. As a result, it is somewhat difficult to explain the value of it to a business owner who doesn’t understand SEO. For that reason, and some others, I generally do not recommend this billing model.

Step3: Selling Leads Directly to Business Owners

Although this pricing model is potentially lucrative, it generally requires sales and other business development practices.

Step4: Lead Generation Sales

If you want to learn how to start a local lead generation business, and you are looking to monetize with clients (instead of with affiliate offers), you will need to learn sales. I’m not going to go super in depth here, but here are a few things you can do to get in touch with businesses.

1.    Make a prospects list yourself and call those companies to sell them leads.

2.    Make an email list and blast it with a thoughtful, high converting email.

3.    Rank a website and YouTube video for keywords like: “leads”

4.    Join Facebook groups based on lead generation vertical.

Put yourself in the business owner’s shoe. Basically, they need to make sure they are profitable on whatever you charge them per lead. There is no absolute right or wrong way to go about coming up with a valuation for your leads, but here are a couple ways to get a good estimate. Do a little bit of research to find out how much profit business owners in your niche make, on average, on each job. Then, you will need to figure out how many leads it will take, on average, for them to get a sale.

Find the average CPC for your main keywords. You can do this by using the Google keyword planner.