Your name doesn’t have to be Don Draper to craft the Perfect copy for your advertisement.  This is especially true in eCommerce marketing. Think of advertising on the web as part art and part science. For the purposes of this post, we’ll focus on the science as the art will fall into place. The average user is shown over 1,700 banner ads per month! Further, domestic digital advertising revenue grew to almost $60 billion in 2016. With so much noise, writing compelling copy and more specifically, headlines on your display ads is critical in grabbing a potential customer’s attention.

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