When it comes to Search engine optimization, Google takes the cake away, leaving website owners complete at its mercy. The SEO Company in India that you hire should ensure that your WordPress website is being indexed by Google, otherwise you would not be getting any organic traffic. There are in fact a lot of things that can be done to catch the attention of Google and here are seven of them.
1. Incorporate superior content
Well, if you have poor quality content in your website, Google will definitely index your website, but you will never make it to the top of search engine result pages. A good SEO company in India will take complete care to ensure that your site has original, useful and high quality content.
2. Go for an expert hosting provider
The hardware on which your site runs can be a major barrier to being indexed by Google. Search spiders can even abandon a website affected by downtime, slow server speed and disconnects. Keeping this in mind, you should opt for a quality host who has top class hardware and exceptional availability.
3. Establish robots.txt appropriately
With the help of robots.txt, you will be able to communicate to the Search Engines regarding the parts you want to be indexed and those they should not. So, as you partner with an SEO company in India, ensure that the robots.txt file is in place, so that indexing can be controlled properly.
4. Go for online sharing
To ensure indexing, you must make it easy for the search engines to find your site. When a page that is already indexed directs towards your site, it becomes easier for Google to locate you. In order to create links, you may consider sharing your site over Twitter and Facebook, which is a great way to alert search engines.
5. Create a sitemap
This is a content list in the form of an XML document that explains your offerings to search engines, and how frequently something new can be found. In short, it is a tool for complete guidance of search spiders. There are several plug-ins for sitemap creation, including the widely used Google XML Sitemaps, which an SEO Company in India has at its disposal.
6. Sign up to Google Analytics
Google Analytics is a free tool that helps you collect information regarding how your website is performing. Although it is not directly connected with indexing, when you set up Google Analytics, you actually inform Google that there’s a new website on the block and they should give due attention to it.
7. Submit your site
You can make your sitemap all the more useful by adding the sitemap address to Google Webmaster tools. In this way, you not only give Google the exact location of your sitemap, but also create the means to gather adequate information about how your site is faring over Google.
This post first appeared on What You Can Do About Digital Marketing Agency, please read the originial post: here
