Google Adwords is ‘paid advertising’ or we can say ‘pay per click’ (PPC) advertising on Google.
Google AdWords is not that easy to manage, you need right strategy and skills to manage your campaigns.
With right Google AdWords strategy, you can bring more traffic to your website, generate more leads and revenue, sell more products online, and so forth. On the contrary, poorly managed campaign can cost you more if not handled correctly.

In this blog, we’ll discuss some common mistakes businessmen make with Google AdWords. If you want your AdWords campaign to be successful, optimize your campaigns well and avoid these common mistakes.

1. Mistake Of Not Using Negative Keywords
AdWords allows you to use negative keywords which aren’t appropriate or a good match for your product/service. Mistake people make while running ad campaign, is not using negative keywords.

2. Mistake Of Not Grouping Keywords Correctly
People use keywords to search for specific products and services. Therefore proper keyword grouping into correct ad groups is important, it is an integral part to paid search success.

3. Mistake Of Not Using the Right Keyword Matches
AdWords allows you to add keywords to a campaign, but people don’t use ‘Right Keyword Matches’.
They should use the right broad match, phrase match, or exact match keywords.

4. Mistake Of Not Knowing Who You’re Competing Against
Another mistake is not knowing which ads your competitors are using. You need to know who you’re competing against, what keywords they’re using, and what their landing pages look like etc.

5. Mistake Of Expecting Too Much from AdWords
Are you expecting too much from AdWords? People usually put small budget and expect next big business from adwords, which is not possible. It takes time and money to optimize your campaign, to get the return.

We hope after reading these above recommendations, you will avoid the basic mistakes people make with Google AdWords.

Have any questions? Leave a comment so we can discuss!

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