Why You Want to Use Rich Cards Snippets for SEO

Looking to stand out from your competition? Quickly boost your competitive edge using this new search engine format – Rich Cards!

Remember that tedious microdata you had to manually enter for each property on your page so the crawlers could more accurately display your content in SERP’s?

Well, now that schema markup is even more important, with Google’s newest search results format, Rich Cards.

Make your Page Irresistible to Click

By nature, humans are attracted to convenience. The Rich Cards provided at the top make user search even easier and practically irresistible for users not to click on your site via Rich Card. Capitalising on this new search result format is surely going to make your site stand out and attract more users. If your site has good quality, content then this could lead to an increase in click throughs and/or reduced bounce rates because users will have a better understanding of your site from the SERP.

Note: If Rich Snippet or Rich Cards are new or “newish” terms you might want to start with Schema markup.

Tell Google Exactly What Your Page is About

Rich Snippets in simple terms allow Google to depict the content and intention of your web page more easily. Why is this good? Because the better understanding Google has of your site content, the more accurately google can display information about your site on the SERP. Hello, organic rating boost! Take a look and decide for yourself which you think is more appealing to a user searching “chocolate chip cookies”.

In the first image, the search engine provides simply the page title, URL, and any meta text description you have written. Conversely, the second image shows us how much more information is provided to the user when the web page has employed rich snippets. In addition to the mouth-watering images, a list of ingredients and recipe make it irresistible not to click on your page!  

The Future of Where Users are Clicking

Now that you’re convinced (I hope you are at least!) about the advantages of rich snippets, let’s take it another step and consider rich cards. Described as an evolution to rich snippets, rich cards are displayed at the top of the SERP (similar to paid shopping AdWords) with the option to scroll left and right. For example, let’s consider a user searching for movie times.

The movies are displayed at the top even above the paid ads!! The user can easily scroll left to see all movies playing in local theatres.

With a simple click, the search engine provides further information about the selected movie. In this example times, location, synopsis, and link to the trailer are displayed.

Get started on implementing on this new search result format here!

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