If you're always putting on an act/show because you're afraid of what others MIGHT think of the REAL you, you'll never make true friends or build a solid business.

Be REAL and you'll make great, long lasting friendships as well as grow a strong business.

1 - Understand It
First you have to recognize that regardless of your position, you have influence on the lives of those around you. Sometimes we don't realize the impact we have on others directly or indirectly but recognizing that we do and conducting ourselves accordingly is key.

2 - Be a Person of Integrity and of Values
Let who you say you are be reflected in all that you do. Stay consistent. Don’t take short cuts. Make a stand for your brand and give others an example to follow. Values determine your actions which ultimately determine your influence.

3 - Be Authentic and Transparent
Don’t put on a show. Be real. Be honest. Trust is built that way and trust amplifies influence.

4 - Accept Responsibility
Don’t make excuses. If you are at fault, accept the blame and do it proactively. Being a leader doesn’t mean being perfect. Learn from mistakes and show others the way.

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