"saving every one dollar"
Have you ever think about the use of one dollar coin?
For most of us, one dollar coin is unpopular in our wallet. When you receive it, you would use it as fast as possible. When you see it lying on the street, you would not save it from the ground.
In viral marketing, "unpopular" could become very popular! Nowadays, we are suffering from the financial issue. The things we talk about much is Money, Money & Money. We need to SAVE EVERY ONE DOLLAR!
Would you believe $1 could have a Chicken in a restaurant before? Viral Marketing, has a magic that makes something unbelievable comes true.
= $1
Marketers of a chinese restaurant, Taoheung, practiced this marketing tool and succeed. Customers like me, who rarely go to the restaurant, visit it when hearing this promotion!
The promotion message was then spread rapidly in the internet. Once I heard about the $1 chicken, I was wondering the credibility.
"How can a company do business with no profit?"
After all, it is viral marketing. Price is a very good element for this pratice. For the marketers, $1 chicken would bring a large impact which is bigger than the lost of cost. Media, such as newspaper and magazine, reported the promotion free of charge. Also, it helped to gain good image of the brand.
Pricing strategy practice well in viral marketing, especially when customers focus heavily on the price when buying. "$1 chicken" seems a lost to the company, but it gains media coverage and public awareness. Therefore, it is a Win- Win situation at last.
Have you ever think about the use of one dollar coin?
For most of us, one dollar coin is unpopular in our wallet. When you receive it, you would use it as fast as possible. When you see it lying on the street, you would not save it from the ground.
In viral marketing, "unpopular" could become very popular! Nowadays, we are suffering from the financial issue. The things we talk about much is Money, Money & Money. We need to SAVE EVERY ONE DOLLAR!
Would you believe $1 could have a Chicken in a restaurant before? Viral Marketing, has a magic that makes something unbelievable comes true.
= $1
Marketers of a chinese restaurant, Taoheung, practiced this marketing tool and succeed. Customers like me, who rarely go to the restaurant, visit it when hearing this promotion!
The promotion message was then spread rapidly in the internet. Once I heard about the $1 chicken, I was wondering the credibility.
"How can a company do business with no profit?"
After all, it is viral marketing. Price is a very good element for this pratice. For the marketers, $1 chicken would bring a large impact which is bigger than the lost of cost. Media, such as newspaper and magazine, reported the promotion free of charge. Also, it helped to gain good image of the brand.
Pricing strategy practice well in viral marketing, especially when customers focus heavily on the price when buying. "$1 chicken" seems a lost to the company, but it gains media coverage and public awareness. Therefore, it is a Win- Win situation at last.
This post first appeared on Viral Marketing (SPD4290) : Definition, Elements,, please read the originial post: here
