People that are Brand loyal spend more time (and money with you), hire you more than once, and will tell their friends and family about you. Creating Brand Loyalty is an inexpensive and easy way to market your business. Think about it... it's a lot easier to keep happy clients then it is to go out and get new clients. Creating brand loyalty is a great way to add to your overall bottom line.

The truth is, however, that not as many people today are as loyal to their favorite brands as they once were. According to a survey done by Earnest And Young, just a few years ago consumers were shown to be 40% loyal to their brand. In recent years that number has dropped to 25%. It's getting more challenging to keep customers. This means as a business owner you must step up your game. My suggestion... find something your customers will come to expect from you that no one else in your line of business is doing.

This past weekend I had the opportunity to go to a local nail salon with a couple of friends. This salon is in my neighborhood but I only get to go to this particular location a few times a year. However, they recognize me every single time I come into their establishment. Their one thing is that as you have your nails done they offer you a glass of wine to enjoy. When I came in this past weekend and they offered the three of us a glass of wine I was surprised that they remembered what kind of wine I like to drink. This is the kind of customer service that makes you feel special. Why? Because it let's the consumer know that they are valued as a customer. I'm sure you've experienced something similar with a business you frequent often.

So the thought I want to leave you with today is... What is the ONE THING that sets you apart from the similar business down the road? What will your customers be talking about after they leave? This does not have to be anything elaborate or expensive (although it certainly can be.) What it does need to be is personal and memorable.

One of the things I love to do in my business is put on my creative hat and help my clients come up with ideas. So below is a brief list of ideas ONE THING that you might be able to take and make your own. Consider it my gift to you!