I see a few newspapers published articles about the Greggs advent calendar before the commentary related to the sausage roll picture started.

The London Metro includes a picture of the nativity scene, with the sausage roll and a description about shepherds paying a nativity homage. No criticism from that paper, although I think they got their sheep-minding facts wrong. Even I can see the three pictured men are carrying gold, frankincense and myrrh.

I'll be watching to see if the Metro, Mirror and others now attempt to flip across to the critical bandwagon.

There's an indulgent hypocrisy to all of this, given most people's secular outlook. Office parties, booze, gifts, Festivus '97, winter sales. I'm reminded of that story about expelling the merchants from the temple, somewhat overlooked whilst we drift towards this year's Yule.

Meanwhile, Greggs continues via its longstanding Greggs Foundation, to donate to 450 children breakfast clubs across the UK and quietly donates its unsold food to numerous UK food banks, where the amount has increased 16 fold over the last four years.