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The most effective marketing tools today include Social Media and SEO (search engine optimization ). When you want to grow fast and effectively on the internet, you must invest heavily in social media and SEO. More often than not, these two work together and can be harnessed and unified to achieve results no other digital marketing tactic can master. The following are 11 things you need to know about social media and SEO to best use them to grow your business on the web:

Social media profiles rank in search engines

While digital marketers are not in agreement just how much influence social media profiles have on the ranking position of a particular business on search engines, they agree that they do affect the content you find on search engine results pages (SERPs). Indeed, it is not uncommon to find social profiles of certain brands among the very first results on the first page of SERPs.

For instance, when you search on Google the brand Social Growr, a tool that helps users increase their Instagram following organically, the first page includes the tool’s website, its LinkedIn page, its Facebook page, its Twitter handle and its medium profile. As it is obvious with this example, Google cares about your social media profiles and presents people with them because it believes they are extremely relevant to the user’s search intention.

Social media channels are search engines, too

There was a time when the only way to search for information online was through Google and other search engines. Today, social networking sites have become search engines too in their own right. That is why you can no longer talk about SEO without addressing the need to optimize your content for social media search. Instead of just looking for you on search engines, people now also use social media platforms to look for your brand. If your brand is not optimized for visibility on these platforms, the potential customers might end up becoming followers of your competitors.

Optimizing blogs for mobile is more important

While you may have been forgiven for not investing in optimizing your blogs on mobile a few years back, today, this failure is unforgivable. More people now access the internet on mobile devices than on the desktop. Therefore, you must have a clear plan on how to make your website visible and easy to use on mobile for a chance at increasing your leads.

Post content daily to aid in increasing sales

Constantly updating your website and social profiles with new, fresh content is a big part of staying relevant and growing on the web. By creating a plan on how to publish fresh content daily will increase traffic to your website and you will grow a loyal fan base. All the same, remember to keep the content unique and eye-catching and fun.

Build your audience

Steadily and consistently put a lot of effort into building an audience through pages and groups on social media platforms. You can also comment and like content from other pages as a way of attracting some traffic from these popular pages. By increasing your brand visibility, you increase the number of people with an interest in your business proposition, and ultimately with buying your products and services.

Content is king, at least in terms of social sharing

If you had the best social media posting strategy but poor quality content, your brand would still fail to impress. Studies conducted in this area show that brands that publish original, unique content do better than those who reuse other people’s content. Take time to build your content and find ways to share it in a way that makes social media users want to share.

Podcasting is growing in popularity

Podcasting is an important now-trend to consider. The number of marketers doing podcasts is on the rise. While podcasts might not be for every type of brand, there is a high likelihood that your brand could benefit from this marketing tactic. In any case, podcasting is a nice way to break the monotony of social posting; some people just prefer to hear something instead of reading or viewing it.

Make use of images when posting

To add meaning to the posts you publish on social media, add images. Social media users always click on image posts more than text posts. Images take away boredom and make the user want to learn more about whatever topic you have shared. If all you publish are text posts, it is just a matter of time before all your followers flee your brand.

Make it easy for your customers

Think of all the various ways you can improve the experience of every customer that visits your site. Do you need to redesign the site to make it easier and more straightforward to navigate the site? Can your site visitors easily share on social media a piece of content they find interesting on your website? By redesigning the site, including adding social buttons, you can improve the results you obtain via social networks and search engines.

Video is huge and growing

Practically every person on social media loves consuming video content. That is why Instagram was said to have sent several video sites to an early grave because of the platforms video feature, allowing its users the ability to share short video clips with their followers. A while back. Instagram introduced Stories. Today, the use of this feature on Instagram is far greater than similar features on Instagram and Vine. Today, video includes live streaming, loops, and the traditional video uploads.

Work out where your audience is, you don’t have to be on every channel

Sometimes digital marketers and entrepreneurs can be overzealous, creating numerous social media channels, some which have little they can contribute to the brand. From the very beginning, it is important to know and appreciate that different brands do better on different social media platforms. Instead of opening social media pages on many platforms and struggling to keep them up to date with fresh content, you would better concentrate on standing out via the platforms with the greatest potential to give you a return on your investment.

Thee you have it. Knowing the importance of utilizing social media and SEO techniques will garner a larger audience for your work and will continue to expand it when you pay attention to these important details.

About the Author

Marquis is a writer, social media manager, and SEO content marketer.  She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.