I Love Sharing process posts with you all. :) I have some cool projects in the works right now, but since this particular one is about to wrap up, I thought I’d share some examples of where we’ve been! The Rose Shed is Rachel Husband’s floristry business in the UK and she’s been an absolute delight to work with. Seriously. Together, our goal was to rebrand her business into a more editorial and sophisticated, yet femme ethos. And the modern serif typography, paired with a lighter palette does just that. Looking back through my sketches, I realized that I never shared her original moodboard with you, so I’ve included that below as well. It’s a favorite of mine!

The branding is officially finalized (hint Hint, we landed on the top option) and her website is about to go into development, so I’m THISCLOSE to sharing the whole shebang with you all. Plus, you gotta love when you’re given gorgeous photos full of florals to work with. Kinda made me want to change careers? Okay not really, but the thought did cross my mind. I suspect that I’ll be rolling out some new designs very shortly (and sharing more about some of my new design process), so keep checking back. ;)