Ford Philippines is bringing its test drive roadshow to Cebu in a bid to reach more customers in the ‘Queen City of the South’, allowing them to experience a Ford vehicle and avail of exclusive offers and discounts upon purchase.

The Ford Island Conquest is Ford Philippines’ ultimate test drive experience that allows customers to test drive the Everest mid-size SUV, EcoSport compact SUV, and the segment-defining Ranger pickup. Car enthusiasts and interested buyers can enjoy the test drive arena that features an outdoor course with a water-wading drive-thru to highlight key features and capabilities of the Everest and Ranger.

“Cebu is a big car market in the Visayas region so we are very excited to bring our Ford Island Conquest after a series of successful rollouts in Luzon and Metro Manila. We look forward to seeing our customers in Cebu experience our vehicles and avail of exclusive offers and privileges, which includes a chance to avail of a P100,000 cash discount for customers purchasing their vehicles at the event,” said Rodel Gallega, vice president for marketing and sales, Ford Philippines.

The Ford Island Conquest will be at the SM City Cebu North Parking Covered Area on September 22-24, 2017 from 10:00am to 10:00pm.

A mock-up Ford showroom will be set up at the Ford Island Conquest to allow opportunities for customers to learn more about Ford’s sales and after-sales services and special ownership packages. Freebies await those who will register and participate in the activities, while customers purchasing Ford vehicles can avail of cash discounts and financing deals at the 3-day event.

Engineered to deliver an extraordinary experience in performance and comfort, the Ford Everest is designed to cruise through the city or to effortlessly take on any terrain. Its bold and stylish design features a quiet, refined interior, smart technologies, exceptional on-road dynamics, and capabilities that include best-in-class ground clearance of 225mm and water-wading up to 800mm.

The EcoSport combines the maneuverability, affordability, and fuel economy of a compact car with the practicality and spaciousness of an SUV in a contemporary and stylish package. With 200mm ground clearance, the EcoSport’s versatility can take on any urban adventure in style.

The Ranger sets the industry benchmark in the pickup truck segment with its unmatched combination of quality, passenger comfort, and versatility. With 237mm ground clearance, 800mm water wading, and unsurpassed towing capacity, no flood can intimidate this smart and ‘Built Ford Tough’ truck.

Ford Cebu started operations in 1999 and is currently home to 146 employees in the sales, service and finance departments. The Ford Everest, Ford EcoSport, and Ford Ranger are its top-selling vehicles, complementing the different transportation needs of the Cebuano car market: Everest for big families and entrepreneurs, Ranger for customers who are into the construction and real estate businesses, and the EcoSport which mostly appeals to young professionals, woman drivers, and smaller families.

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