Managers are doing what is right. More info: West Lake Landfill. The difference is best explained by saying that a manager pursues objectives, seeking effectiveness. (Similarly see: West Lake Landfill). The administrator evaluates activities, seek efficiency. It should be clear, moreover, that creativity is the basis not only of artistic production but of scientific thought and social progress. Creative people are more independent in their thinking and less dependent on social conventions is precisely on the importance of this, Alejandro Schnarch says that creativity is in fact part of normal activity, as Crosby said in his book Dynamic Management, and Ernest Dichter says. "The modern management can not survive without the ability to create something new every day, even if it is limited to recombine elements result in a different" Corporate governance is an ongoing process of problem solving, decision making, strategy development, process improvement, etc..

Every organization is constantly subject to a number of pressures that force it to react and respond to new developments in markets as dynamic as the current Hence, the company is unable to change, modify itself to adapt to new present and future circumstances runs the risk of stagnating or disappearing. To avoid this and instead, to grow, it requires the ability to create something different and original, that is creativity, not only to solve problems or issues that negatively affect the company, but to investigate new approaches to management that would allow seek, build or pursue opportunities to survive and thrive Add Schnarch. Thanks to advances in knowledge and creative thinking processes, now being able to design strategies to overcome the blockages caused both personal and organizational level, which are hampering development and encourage creative skills through which individuals and institutions can achieve higher levels of creativity.