More and more people are turning to Complementary and Alternative Medicine in their droves. This fact has now been accepted by traditional conventional medical practitioners. Furthermore, many medical practitioners and their loved ones frequently use Complementary and Alternative Medicine products and therapies, but their profession does not encourage them to publicise this and many of their professional associations also prohibit the promotion of Complementary and Alternative Medicine.

Complementary and Alternative Medicine products include a variety of products such as herbs, vitamins and minerals and probiotics. These items are readily available to consumers in health stores and local pharmacies without a prescription.

Many consumers also engage in Complementary and Alternative Medicine therapies such as Acupuncture, Naturopathy, Traditional Chinese Medicine, Ayurvedic Medicine, Chiropractic, Osteopathy, Homoeopathy, Reflexology, Aromatherapy, Alexander Technique, Bach Flower Remedies, Massage, Hypnotherapy, Shiatsu, Nutritional Medicine, Yoga, Spiritual Therapies, Iridology, Kinesiology, Meditation etc.

So why is Complementary and Alternative Medicine growing?

While there is no doubt regarding the effectiveness of emergency medicine, when it comes to healthcare prevention there is little is offered by conventional healthcare. In addition, all the scientific evidence now points to the fact that prevention is better than cure, which has always been the maxim of traditional medicine systems such as Ayurveda and Traditional Chinese Medicine which are regarded as the oldest medical systems in the world.These have also influenced the modern-day conventional medical systems. For example, it is important to note that Sushruta the ancient Ayurvedic surgeon is considered the “Father of Surgery’ through his teaching of anatomy, pathophysiology, and surgical strategies.

Patients are now more aware of mind-body interactions and the importance of a healthy diet and lifestyle through Complementary and Alternative Medicine practice. This has resulted in the growth of Complementary and Alternative Medicine therapies. These are less invasive, with no side-effects, low-cost, and have long-range benefits. All these factors have been reflected in the growth of Complementary and Alternative Medicine.

However, it is important to realise that there is no magic bullet for chronic health problems and several visits may be required to a qualifiedComplementary Medicine practitioner to achieve good clinical outcomes.

Furthermore, an experienced Alternative Medicine practitioner is more likely to customise treatments for the particular person experiencing symptoms rather than targeting the symptoms alone.

Filling a critical gap

As Complementary and Alternative Medicine provides sustainable long-term health solutions for the treatment of chronic diseases, it follows that it should be integrated into the conventional healthcare systems around the world. Henceforth, a new paradigm in healthcare Integrative Healthcare / Medicine has now become a modern-day focus by those who understand that the ‘symptom-system-drug’ treatment approach has limitations in the treatment of chronic disease.

For those sceptics of Complementary and Alternative Medicine practice, they should view the scientific evidence as presented in the Apple A Day RX Healthcare App for Medical Practitioners. There is now a growing body of scientific evidence that shows the immense value of Complementary and Alternative Medicine practice in successfully treating chronic illness, and this is reviewed in the Apple A Day RX Healthcare App for Medical Practitioners.

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