With reference to Search Engine Optimization, link building is the process of having relevant links pointing to your website in order to achieve better search rankings and drive more traffic to your website. Links are considered to have the most effective long term benefits to any website. So, before you start to build links, it’s good to understand the types of links you should be working with. They generally split into 3 main categories:
Natural Backlinks:
Natural Backlinks are links that are created to your site without you doing anything to request or buy them. Google feel’s these to be the most relevant and natural. But at the same time, some of them are considered as low quality links. So monitoring them is an important task which involves creating a backlink profile analysis of your site and getting the poor links removed by Google. Other factors to be taken care of are:
- Broken links
- The broken pages of those links
- No-follow links
- Do-follow links
- The number of backlinks to your site
- Anchor text of those links
- Referring page of links
Links we create ourselves:
We can create links to our site in a number of ways like:
- Comment sections
- Forums
- Directories
- Blogging Sites
- Footer links
This method had great short term effects, but in the long run your backlinks will become un-natural and likely trigger a penalty.
Links through outreach:
Outreach refers to obtaining backlinks to your website through various methods of communication. This can be done by conducting a research on your target audience, sending out messages, tracking and then analyzing the report accordingly.
