If a business wants to be accessible and reach as many people as possible, having a website is a must in this technological age. However, it’s not enough to just have a website. Sure, having one can help people find you, but is your site Attractive enough to keep visitors on your site and convert them into customers? Is your site visually attractive and engaging to visitors, or is it just a bland site with the bare minimum of information so that it is barely more than a placeholder? These boring sites will end up turning visitors away, so you want to have an attractive, interesting site to entice people to become customers. How can you make your site more attractive and user-friendly? Here are a few ideas to get you started.

1. Color Choice

Use a good color scheme. Use colors that complement each other and are easy on the eyes. Make sure that your text shows up well against the background colors and is easy to read. Use tasteful colors that stand out to emphasise calls to action or other important elements.

2. Content

Make sure the text content you include on your website is easy to read and understand, provides pertinent information and answers any questions visitors might have.  Provide pictures to go along with the content. Make use of whitespace to make the content look attractive. Make sure any photos you share on your site are tasteful and look professional. Also use some videos, since video is popular and attractive to people.

3. Mobile

Have your website set up so that it is compatible with mobile devices since a lot of internet searching and shopping is done on mobile devices now. One way is to use responsive web design so that your website will automatically adjust itself to fit any screen size.

4. Updates

Update the content on your website often. It doesn’t have to be daily, but a regular schedule for adding new content is a good idea. People like to see new content, whether it be news, a sale, notice about an event, or changes in policy. It lets them know what’s going on and that you’re still around. New content is also good for your SEO.

5. Loading Time

People tend to be impatient, so if your website is slow to load, they won’t want to stay around and will move on. So be sure you do what you can to keep your site loading as fast as possible.

6. Contact Information

Be sure to include your contact information on your site! People get annoyed if they have questions or concerns and can’t find a way to let you know. Provide at least a contact form, but if you can, also provide an e-mail address, phone number, and Social Media. Provide a physical address if you want so people can come to your store if needed.

7. Social Media

Many people – and businesses –  are using social media now. Provide ways for people to follow you on social media, and to also share your website and content with their friends on their social media so you can get more visitors.

8. Fonts

Use dynamic web fonts to be creative and use typography that is not part of the typical font sets and will catch a person’s attention. You can find a good selection at Google Webfonts.

9.  Navigation

Make the navigation on your site simple and clear so that people can move around your site easily and without confusion.

10. Call To Action

Your message and calls to action need to be clear to your visitors so they know exactly what you’re telling them and asking them to do.  This should be the main focus of your site, so be sure to give it the attention it deserves. Your visitors will be looking for it, whether it be in the form of a discount, and incentive, or and offer – there needs to be something that will encourage them to take action.

Stand out from the crowd and aggressively grow your business with Aggressive Growth Marketing. The Growth Marketing Agency that provides Growth Hacking Marketing, Social Media, Guest Blogging, Email Marketing and growth focused Digital Marketing Agency services. Call 020 7692 8960 to discuss your needs today.