Drawing inspiration from cold statistics and clinical data can first appear difficult and counterintuitive for a Creative. Data still carries a very unhuman stigma among many of those whose job is to create content and branding concepts that are supposed to reach their audience on a very human level.
However, this suspicion of hard information and metrics is misplaced.
This post first appeared on Marketing Automation Resources & Marketing Tech Blog | Bluprint, please read the originial post: here
