The amount of Advertising exposure customers receive online is tremendous so it’s no wonder the use of ad blocking software is growing (read more here). Privacy concerns, irritation at interruptions and slowing down of user experience also add to the battle your Digital Advertising efforts are up against.

Your best bet is to make sure what you’re putting out is something your audience wants, when they want it.
So, how much of your digital advertising is hitting the right note with the right people at the right time? Are your decisions made with targeted accuracy or are they more like guesses? Do you have any sense of what your returns are, on your ad spending?

Data Management Platforms (DMPs) can help you deliver better content to your sales funnel audiences by using first, second and third party data to create real-time profiles for you to adapt to. Better still, they let you track the effectiveness of your digital interactions so you can see what works and where your resources are best placed.

Check out our introduction video to DMP:

If you think your business could benefit from better data use, just drop me a note here on LinkedIn, send me an e-mail ([email protected]) or give me a call on +41 44 586 66 87. I’d be happy to point you in the right direction.