You never get a second chance to make a first impression.

For most Businesses, that first impression is your sign. It says a lot about your operation. The name, obviously, is who you are, but people can learn so much more. From the font you choose, to the colors you use, to the type of materials used in construction, every aspect of the sign tells your story.

Aspects to Creating an Outdoor Sign

Start by thinking about the shape of your sign and what that will tell a potential customer about you. For example, a jewelry story that deals in fine, delicate goods should not have a giant sign with bold lettering out front. It should have a smaller sign (one that’s still easy to see) with softer, more sophisticated lettering (again, it needs to be easy to see and read, just not big and bold).

Next, what do you want on the sign? The business’ name, obviously, but do you want anything else? A logo? Slogan? It’s okay to include these things but be sure to choose carefully. The last thing you want is a sign that is too busy, making it difficult to read. Your name should be in a larger type size than other information, like an address or slogan.

The goal of this sign is to make it possible for someone just walking down the street to understand, not just your business, but also the personality of your business. That message is conveyed through all aspects of the sign: shape, color, font, size, materials, etc.

Here are a few tips to remember when creating an Outdoor sign:

• Font is important – use a type that is clear and easy to read
• Use contrasting colors – do not make the background color too close to the color of the font, from a distance it will be impossible to read
• Use compelling colors – you want colors that will grab attention, not drab colors that blend in
• Lights – whether internal or external, make sure the sign can be seen at night
• Make sure the sign is balanced – all the components of the sign should appear in harmony with one another where nothing is out of place

Durability and Longevity

Outdoor signs are exposed to a wide range of conditions – and a sign hung in Phoenix, AZ needs to withstand different conditions than one hung in Madison, WI. Environmental factors – rain, heat, sun, snow, ice, wind, etc. – all need to be taken into account when deciding on materials and coating. By taking the average temperature and typical weather conditions of your area into consideration, you will discover the right materials to ensure that your sign remains vibrant and clear for years.

If you currently have an outdoor sign and are looking to update it, the good news is that you may not have to create an entirely new sign. Often, the “bones” of your existing sign can be used to create an entirely new exterior that appears fresh to the world but may impact your budget less.

Here of some of the options available to you when it comes to storefront signs:

Perforated Vinyl

Perforated vinyl (or “see-through vinyl”) is adhesive vinyl that’s manufactured with evenly spaced holes spread throughout the film. Graphics are printed on one side of the film. The perforated holes make it so people outside the window see the colorful signage, and those on the inside benefit from reduced sun glare and increased privacy while still being able to see through the glass. It is similar to window tinting.

Folks interested in blocking the sun or adding some privacy will find that perf vinyl is the perfect solution.

Fabric Signs

Fabric signs are often seen by stores as a cost-effective option – and you can create some exciting, vibrant designs using fabric; however, because the material is not as strong as other choices, occasional replacement needs may make fabric cost more over time.

Because of this, fabric signs are often used for signs that are intended to have a short shelf life or for temporary placement where they can be carefully stored overnight or removed when weather conditions become harsh.

Wooden Signs

Wood signs are fairly low cost (when compared to most other options) yet provide a business with a distinct look and feel. These signs can be protected from the weather, but still will show wear and tear earlier than their counterparts – however, this can be a feature depending on your wishes.

Businesses that opt for wooden signs include restaurants and pubs and any retailer that wants to project a vintage feel.

Metal Signs

These signs are extremely versatile. Letters and designs can be painted flat on the sign, extended from the sign to create a three-dimensional effect, or cut out of the metal. Regardless, there are weather-resistant options that can project a wide range of personality. You can give your business a sleek, modern look or a hip, retro feel: it all depends on the style you choose.

Thanks to their durability and versatility, metal storefront signs are an effective option for most businesses.

Awnings

In addition to advertising your store, awnings also provide energy savings for you as well as shade and comfort for your customers. Awnings are designed to withstand a variety of weather conditions. Another benefit to awnings is that their very shape allows you to include your business name on several sides, allowing you to be seen from multiple angles.

Historically, awnings have been used by restaurants and diners, but some retailers have used awnings to create a distinguishing, vintage look.

Stone Signs

These heavy signs accomplish two important tasks: they give your store a distinctive look and can handle every weather condition, making them durable and long lasting. They do tend to be larger signs, making them better suited for businesses with extra space. Also, stone can be costly, but a more cost-effective solution may be available by using a composite stone-like material.

Stone signs are typically used by businesses with a lot of land, like office complexes and hotels. For businesses that may change locations, a stone sign is not recommended.

Neon or LED Signs

A classic (even in LED form). There is nothing quite like a neon sign. Typically, these signs should be hung where they can avoid being disturbed, because they are literally made of glass and can be delicate. When pieces get damaged, upkeep can be expensive.

These signs are great because the shock of color provided by neon can really draw attention. While they have been historically used for clubs and bars, really any business can use a neon sign to project a fun attitude.

Installation: Professional vs. DIY

It is possible to install an outdoor sign yourself – it is also not recommended.

Yes, times are tight and small businesses need to save money wherever and however they can, but professional sign installers have the knowledge and expertise to get the job done fast, efficiently, and professionally.

For example, installing perf vinyl is a complex process that takes careful planning and execution.

First, the window must be clean – completely clean, all waxy residue must be removed. Then, there are different techniques depending on whether the vinyl was laminated or not. The pieces must be placed in the window correctly, so they fit as intended. For projects with multiple panels, everything needs to be carefully laid out before installation to ensure each sheet is aligned. Even a small mistake will noticeably ruin the entire installation.

Every sign has its own complexities. Awnings have complex support systems, custom lettering needs to be perfectly adhered to your storefront, stone signs are ridiculously heavy and require several men and hours to install. One wrong move and a letter or the entire sign will hang askew, making the entire presentation feel off.

Again, it just makes sense to go with a team of professionals, who is much more likely to get the job done efficiently and to your satisfaction. Plus, should any mistakes occur it is up to them to make everything perfect, not you.

For assistance putting together the right signs for your business, give The Trade Group a call at 800-343-2005. You’ll be astonished what new signage can do for your bottom line.

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